The Luxury Collection - - Baselworld 2017 -

Ev­ery do­main needs its youth, who have the courage and cu­rios­ity to open new doors, ask ques­tions and strike out in new paths, some times where none seem­ingly ex­ist. For the watch­mak­ing in­dus­try, this role has been ad­mirably played by Tag Heuer for over a cen­tury and a half, bring­ing the ir­rev­er­ent and the avant garde to the clas­si­cal art of watch­mak­ing.

Tag Heuer Con­nected Mod­u­lar 45

At Basel­world, Tag Heuer’s show­case time­piece was this truly mod­u­lar watch that quirk­ily enough links the fu­ture with Switzer­land’s hoary watch­mak­ing tra­di­tion. The watch’s launch in March set the tone for this anachronous char­ac­ter. It was held in the his­toric plains of Rutli, a ver­i­ta­ble na­tional shrine which was the site for the foun­da­tion of Switzer­land. The Con­nected Mod­u­lar 45 is a gen­uine Swiss lux­ury watch en­gi­neered in col­lab­o­ra­tion with In­tel. Wa­ter-re­sis­tant to 50 me­ters, it fea­tures GPS, an NFC sen­sor for pay­ments, a stun­ning high def­i­ni­tion AMOLED screen, and a wide se­lec­tion of un­lim­ited cus­tom­iz­a­ble TAG Heuer di­als. Google’s An­droid Wear 2.0 and the new TAG Heuer Com­pan­ion app im­prove the soft­ware ex­pe­ri­ence and keep you con­nected with the peo­ple and in­for­ma­tion that you care about most. In craft­ing this watch, no com­pro­mises were made on de­sign. Only high-qual­ity ma­te­ri­als have been used, such as ti­ta­nium, ce­ramic, and rose gold, with im­pec­ca­ble at­ten­tion to de­tail.

Tag Heuer Con­nected Mod­u­lar 45

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