IMAGINATION TRANSFORMED INTO TIMEKEEPING
Rado has always been a pioneer of sorts in the world of watchmaking, right from its early days. Its brand ethos: ‘if we can imagine it, we can make it’ defines it perfectly and continues to hold true today.
Last year Rado updated the iconic Ceramica with a contemporary new look for the current zeitgeist. Now three new additions to the Ceramica family have arrived and are ready to make a bold impact on the wrist. Teaming up with renowned industrial designer Konstantin Grcic, the brand updated its well-known, starkly geometric timepiece with a contemporary new look for the current spirit of the times. With strong lines and gently curved silhouettes, these three new Ceramicas are ideal for fans of minimalism and come in matte black, matte grey and polished grey. As the name indicates, the Ceramica is made from high-tech ceramic, a material favoured by luxury watchmakers for its incredible marriage of lightness and scratch resistance, as well as the astonishing number of colours and finishes that it allows for. It is also hypo-allergenic, and gentle against the skin.