RADO

IMAG­I­NA­TION TRANS­FORMED INTO TIME­KEEP­ING

The Luxury Collection - - Baselworld 2017 -

Rado has al­ways been a pi­o­neer of sorts in the world of watch­mak­ing, right from its early days. Its brand ethos: ‘if we can imag­ine it, we can make it’ de­fines it per­fectly and con­tin­ues to hold true to­day.

Rado Ceram­ica

Last year Rado up­dated the iconic Ceram­ica with a con­tem­po­rary new look for the cur­rent zeit­geist. Now three new ad­di­tions to the Ceram­ica fam­ily have ar­rived and are ready to make a bold im­pact on the wrist. Team­ing up with renowned in­dus­trial de­signer Kon­stantin Gr­cic, the brand up­dated its well-known, starkly geo­met­ric time­piece with a con­tem­po­rary new look for the cur­rent spirit of the times. With strong lines and gen­tly curved sil­hou­ettes, these three new Ceram­i­cas are ideal for fans of min­i­mal­ism and come in matte black, matte grey and pol­ished grey. As the name in­di­cates, the Ceram­ica is made from high-tech ce­ramic, a ma­te­rial favoured by lux­ury watch­mak­ers for its in­cred­i­ble mar­riage of light­ness and scratch re­sis­tance, as well as the as­ton­ish­ing num­ber of colours and fin­ishes that it al­lows for. It is also hypo-al­ler­genic, and gen­tle against the skin.

Rado Ceram­ica

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