Luxe Bi­joux - Indo West­ern De­signer Jew­ellery at Zapyle

The Luxury Collection - - Contents -

It’s funny how our moth­ers are such huge fans of tra­di­tional jew­ellery. Most of us born in the last three decades don’t re­ally fancy tra­di­tional or­na­ments, mainly be­cause they’re meant to be specif­i­cally worn with eth­nic out­fits. Well, ap­par­ently, not any­more! In­dian gold ac­ces­sories have been pop­ping up every­where on the run­ways from way back when – Raakesh Agar­wal, Lan­vin and Dolce and Gab­bana – but it’s only now that we stylish mor­tals are tak­ing notice. Jadau ear­rings and meenakari neck­pieces no longer pair them­selves only with lehen­gas and saris, they also look to­tally on point with most West­ern out­fits, for a strik­ing look. You can also team semi–pre­cious stones with your jump­suits, ac­ces­sorize with over­sized gold rings as cock­tail rings, pair vintage tem­ple jew­ellery with a white shirt or jhumkas with your cock­tail dress or style them as sassy head­gear if you’re feel­ing par­tic­u­larly ad­ven­tur­ous. You can ex­per­i­ment with dif­fer­ent kinds of gems and de­signs – kun­dan, meenakari – even vintage gold works great to give an eth­nic twist to the most con­tem­po­rary out­fits.

Be­sides pair­ing tra­di­tional jew­ellery with west­ern looks, most of us would gladly flaunt jew­ellery that’s in­her­ently In­dian but with a west­ern twist. Over­sized gems, con­tem­po­rary frame­work, modern de­sign – indo west­ern jew­ellery is one ac­ces­sory trend we’re lov­ing! Zapyle, your one-stop des­ti­na­tion for pre­mium and lux­ury fash­ion, with In­dia’s top de­sign­ers on one plat­form, bring­ing all your favourite in­ter­na­tional brands to the coun­try, has a wide ar­ray of de­signer state­ment jew­ellery to pick from for the wed­ding and hol­i­day sea­son! Just visit or down­load the Zapyle app, and take your pick.

Boucheron was one of the first con­tem­po­rary jewelers in Paris. The founder of this lux­ury jew­ellery store Frédéric Boucheron (18301902), was a vi­sion­ary. He was an ad­ven­turer who went to look for stones at the foot of mines to make sure he ac­quired the most beau­ti­ful stones. In 1888, on the eve of one of his many trips around the world, Frédéric Boucheron gave his wife Gabrielle a neck­lace in the shape of a ser­pent, as a to­ken of love, pro­tec­tion and hap­pi­ness.

In 1968, the first Ser­pent line was born and was never to leave the col­lec­tions of the Maison.

Boucheron’s con­nec­tion with mys­tic In­dia

Since Louis Boucheron (son of Frédéric Boucheron) made his first trip to In­dia in 1909, its rich and vi­brant her­itage, the ar­chi­tec­ture of its palaces, the colours of its towns and cities have never ceased to in­spire the Maison Boucheron in its creations.

In­dia has a re­ally spe­cial place in the his­tory of the Maison. It was there that Louis Boucheron ac­quired a Kash­mir cabo­chon sap­phire, which be­came a lucky charm that was to ac­com­pany ev­ery mo­ment of his life, in­spire the jew­eler and be­come an iconic hall­mark of the Maison.

A sym­bol of love – world­wide

Frédéric Boucheron made no mis­take in see­ing the ser­pent as a sym­bol of love. The ser­pent is as­so­ci­ated with Ishtar, the Assyr­ian god­dess of love and fer­til­ity, of­ten de­picted with a ser­pent around her hip which gave her her power.

The ser­pent is also a sym­bol of pro­tec­tion. In an­cient Egypt, crafts­men of­ten por­trayed the ser­pent as a pro­tec­tor god­dess, a sym­bol of divine life and or­der. It is also said that the ser­pent Uraeus was the guardian of the pharaohs. Carved on their or­na­ments like a tal­is­man, it pro­tected them from their en­e­mies.

Bet­ter still, the ser­pent can be a sym­bol of in­fin­ity. In In­dian cul­ture, the ser­pent Ananta rep­re­sents pri­mor­dial na­ture, the lim­it­less du­ra­tion of eter­nity and the bound­less vast­ness of in­fin­ity. The de­pic­tion of the ser­pent Ananta bit­ing its tail has in­spired our own math­e­mat­i­cal sym­bol for in­fin­ity.

A lucky charm, the ser­pent from Boucheron, em­bod­ies an ex­tremely pos­i­tive sym­bol­ism dat­ing from the great­est civ­i­liza­tions to the present day.

The SER­PENT BOHÈME col­lec­tion com­pris­ing more than twenty pieces – rings, bracelets, pen­dants, neck­laces, ear­rings and studs, and watches – is the nat­u­ral con­tin­u­a­tion of this story.

The ser­pent, till date, re­mains a tribute to Gabrielle Boucheron, a woman of char­ac­ter and spirit. It also cel­e­brates the bo­hemian life­style, show­cas­ing jewels that voy­age across time and bor­ders, just like Frédéric Boucheron and his many ex­pe­di­tions. To­day, the icon of the past is be­ing re­vived in a con­tem­po­rary and un­ex­pected fash­ion with SER­PENT BOHÈME.

The free rein­ter­pre­ta­tion of the ser­pent mo­tif and codes of the Maison cou­pled with the use of new di­men­sions and modern thought, has made SER­PENT BOHÈME a timeless col­lec­tion.

It is both clas­sic and modern, elab­o­rate and pure, play­ing on the codes and the un­ex­pected.

For all these rea­sons, it is a Boucheron cre­ation par ex­cel­lence.

The SER­PENT BOHÈME col­lec­tion is made up of over twenty pieces com­pris­ing rings, bracelets, pen­dants, neck­laces, ear­rings, and watches, avail­able in white gold or yel­low gold.


True to this cul­ture of el­e­gance, moder­nity and savoir-faire, Boucheron, the first jew­eler of Place Vendôme, has been es­tab­lished as the Jew­eler of Light in the City of Light for over 158 years.

Fol­low­ing its cre­ation in Paris un­der the ar­cades of the Palais Royal in 1858, the Maison Boucheron was an im­me­di­ate success and opened its doors on Place Vendôme, where it be­came the first of the con­tem­po­rary jewelers on the square in 1893.

Ex­quis­ite works­man­ship For more than 158 years, Boucheron has been us­ing its savoir-faire in the sculpt­ing of pre­cious ma­te­ri­als. Rec­og­nized as a great sculp­tor of gold, the Maison has al­ways fa­vored work­ing with this metal.

To breathe life into the mat­ter, the en­gravers com­press the metal with ham­mers and

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