Zegna’s Newly Renovated Store in Bond Street is Open for Business Once More
Ermenegildo Zegna’s flagship boutique in London at New Bond Street first opened in 1987. After a 20 month renovation project, the reinvented and expanded store opened its doors for the first time on November 9th, 2016.
The New Bond Street Global Store is the 19th Peter Marino Concept Store to open globally and features 605 square meters of luxury retail space, divided across four floors. A reimagination of what a luxury boutique should be in the 21st century, the space echoes the brand’s use of quality materials, integrity and modern style. Rich colors, materials and fabrics are used throughout the shop to immerse the visitor in the true world of Zegna and its history. In keeping with Zegna’s approach to fabric and tailoring, each design detail is considered and realized to the highest quality Unique to this store, which is located in the same position as the very first Ermenegildo Zegna boutique in London, opened in 1987, is a stunning
façade honoring English heritage and blending seamlessly with the historical architecture of London’s New Bond Street. The façade’s use of red and grey marble in various shades provides a sense of depth, while the characteristic red bricks that line the upper part of the façade, the bow-windows facing New Bond Street and the vintage bar from the 1950s come together in a heartfelt tribute to British culture. Capturing the spirit of the Ermenegildo Zegna brand, metal strands are used in the two windows representing the warp and weft yarns of a loom, architectural sheep heads are placed on the window keystones and the bas-relief is inspired by the sheep heads at Villa Zegna in Trivero (Italy). The new Global Store also reflects the brand’s longstanding commitment to social and environmental well-being in terms of its eco-sustainability. The store has been designed to create a virtual journey through the world of Ermenegildo Zegna, transmitting both the history and DNA of the company, along with the complete range of its luxurious menswear collections. The rich tones of the entrance complement the bright color palette of the new concept area specifically designed by Peter Marino to host Zegna’s ready-to-wear collection where casual-tailoring and luxury sportswear harmoniously merge. As a client moves to the second floor, the staircase functions as the central circulation and is also a visual focal point featuring a floating, open design with ebonized oak tread tops and beneath, suspended polished metal rods resembling textile stands are backlit by LED lights. The third and final floor is divided into two distinct zones, both of which are enhanced by the prominent bow-window facing New Bond Street, together with the golden fireplace in light marble and the vintage bar from the 1950s, all evoking the feeling of a British gentleman’s club.
Gildo Zegna and Alessandro Sartori hosted an in-store cocktail evening to showcase the Global store, as well as preview Zegna’s first Bespoke Shoe collection. Renowned actors Sam Calfin, Benn Northover, and Luca Calvani, were joined by dancer Eric Underwood, model Andres Velencoso, Jack Guinness and actress Eva Riccobono among the others for the evening’s celebrations. The Store is also home to the South-african artist William Kentridge’s tapestry Dare / Avere (2016). Specifically commissioned by Zegnart to be permanently displayed inside the Store, the 250 x 360 cm tapestry made with mohair threads is an interpretation of the history and values of Ermenegildo Zegna; a snapshot of the
Luca Calvani, Andress Velencoso, Benn Northover, Eric Underwood, Alessandro Sartori, Jack Guinness, George Barnett
company’s centennial progress, captured by sewing together arts, traditions, places, experiences and gestures that will immediately intrigue the observer. Ermenegildo Zegna Artistic Director Alessandro Sartori’s bespoke shoe collection, inspired by nine of his friends. From the laced casual to the biker boot, the collection is designed for the modern man and can only be purchased via the new New Bond Street shop. Each shoe will be made bespoke for the wearer in an entirely handmade process.
Gildo Zegna arrives for the in store cocktail evening