Art and Aude­mars

The Luxury Collection - - Contents -

In June this year, Swiss Haute Horologerie brand Aude­mars Piguet cel­e­brated the an­nounce­ment of Lars Jan as the third artist se­lected for the Aude­mars Piguet Art Com­mis­sion. Jan’s var­ied skillset has seen him act as de­signer, ac­tivist, pho­tog­ra­pher, di­rec­tor, writer and vis­ual artist and he is the founder of Early Morn­ing Opera, a genre-bend­ing per­for­mance and art lab whose works ex­plore emerg­ing tech­nolo­gies, live au­di­ences, and un­clas­si­fi­able ex­pe­ri­ences, re­flect­ing his back­ground in pro­gres­sive ac­tivism. The

mul­ti­dis­ci­plinary artist is work­ing with guest cu­ra­tor Kath­leen Forde, to cre­ate a ma­jor new art­work, which will be un­veiled by Aude­mars Piguet dur­ing Art Basel in Mi­ami Beach in De­cem­ber 2017.

Ear­lier, Aude­mars Piguet also pre­sented their new lounge con­cept, Sec­ond Na­ture, in the pres­ence of Chilean artist and de­signer Se­bas­tian Er­razuriz dur­ing the 2017 Art Basel show in Basel.

Chair­woman of the Board Jas­mine Aude­mars and Vice-chair­man of the Board Olivier Aude­mars also hosted a din­ner in hon­our of the artists. The evening be­gan with a cock­tail-re­cep­tion at HEK (House of elec­tronic Arts, Basel), where guests were wel­comed by Sabine Him­mels­bach, Di­rec­tor of HEK and mem­ber of the Aude­mars Piguet art ad­vi­sory council. Guests were then in­vited to walk to Oslo Stu­dios where they dis­cov­ered the orig­i­nal and im­mer­sive ta­ble set­ting cre­ated es­pe­cially for the brand’s pri­vate din­ner. Elec­tron­i­cally lit trees seemed to be grow­ing on the walls of the venue as homage to the Val­lée de Joux and to the lounge’s trees­culp­ture, while dec­o­ra­tions of both ta­bles were rem­i­nis­cent of the forests sur­round­ing the brand’s home.

Aude­mars Piguet has been col­lab­o­rat­ing with Se­bas­tian Er­razuriz on their booth con­cept for the Col­lec­tors Lounge since 2016. This year, Er­razuriz cre­ated a space re­flect­ing the forests na­tive to the home of the Swiss watch­maker in the Val­lée de Joux, in­clud­ing a large scale sculp­ture of a tree cre­ated from wood, us­ing both tra­di­tional tech­niques and cut­ting-edge tech­nolo­gies. De­signed to evolve with the sea­sons, Aude­mars Piguet un­veiled the booth in a new form as the bare branches have started bud­ding, rep­re­sent­ing growth and for­ward think­ing, while the roots con­vey tra­di­tion and her­itage. The fi­nal evo­lu­tion of the booth will be pre­sented dur­ing Art Basel in Mi­ami Beach 2017.

A video in­stal­la­tion by Chi­nese artist Cheng Ran en­ti­tled Cir­ca­dian Rhythm was also pre­sented in the lounge. The art­work trans­ported hun­dreds of view­ers on a vis­ual jour­ney be­tween land­scape, sound­scape and into the heart of watch­mak­ing, while a sub­tle sound­track guided the vis­i­tors on this ex­pe­ri­ence where nat­u­ral sounds in­ter­twined with me­chan­i­cal watch beats.

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