THE NEW FACE OF THE MR. BURBERRY CAM­PAIGN

IN CON­VER­SA­TION WITH JOSH WHITE­HOUSE

The Luxury Collection - - Bally Spring Summer 2018 - -By Supriya Sa­muel

Good look­ing men on the big screen come and go, but there are some heart­throbs whose chis­eled cheek­bones and charm­ing rep­u­ta­tion have us swoon­ing for more. With his sexy English charm, Josh White­house, the break­out star of Elaine Con­stan­tine’s North­ern Soul and, more re­cently, the new Mr Burberry model, is the fresh face to watch out for in Hol­ly­wood.

What makes this 27 year old a heart­throb is not only his brood­ing good looks, but he’s also a tal­ented mu­si­cian and ac­tor. He had orig­i­nally moved to London to pur­sue

a ca­reer in mu­sic as a singer, song­writer and gui­tarist for an acous­tic trio – ‘More like trees’ but when Film Di­rec­tor Elaine Con­stan­tine spot­ted his on screen po­ten­tial, she casted him in North­ern Soul which be­came a Bri­tish suc­cess. Soon after, Josh White­house was signed on as the new face of Mr Burberry per­fumes. He be­gan shoot­ing for the Burberry cam­paign and was placed op­po­site model Amber An­der­son.

We caught up with the grow­ing star on his ex­pe­ri­ence as the face of Mr Burberry per­fumes and his life in London. You’ve had your hands in many cre­ative pro­files, would you con­sider your­self a man of con­trasts? I am gen­er­ally a quiet per­son in my day-to­day life and more of a thinker than a speaker. How­ever, I am also a per­former so when I’m up on stage with my band I be­come quite the op­po­site. In fact, while per­form­ing in gen­eral – be it act­ing or mu­sic – I, like many other cre­ative peo­ple, find that this of­ten be­comes some­thing of a re­lease. It is cer­tainly one of my own per­sonal con­trasts. Do you con­sider your­self more of a con­nois­seur of fra­grance and groom­ing since you be­came the face of Mr. Burberry? I def­i­nitely know more about fra­grances now than I did be­fore! It’s been an ed­u­ca­tional ex­pe­ri­ence. What do you like about the Mr. Burberry per­fumes? I love the smell of both fra­grances. The Mr. Burberry Eau de Toi­lette is brighter in smell: morn­ing fresh, al­most yet zesty and light. The Mr. Burberry Eau de Par­fum is a deeper, wood­ier fra­grance – it’s al­most more of a ro­man­tic scent. Tell us a bit of your life in London and what you think of the city? The city has meant ev­ery­thing to me since I moved here eight years ago. I have built a home here with my fam­ily and found many new friends, as well as dis­cov­er­ing a ca­reer that I never even saw my­self head­ing into. Things just hap­pen in London that wouldn’t hap­pen else­where… I don’t know what I would be do­ing if I hadn’t moved here.

I find the en­ergy of London to be al­most fran­tic: crack­ling with the busy feet of the busy peo­ple run­ning here, there and ev­ery­where. It is a place that is beam­ing with cre­ativ­ity and life from ev­ery cor­ner.

What three words would you use to de­scribe London at night? Beau­ti­ful. Fun. In­vig­o­rat­ing. De­scribe your per­fect night in the city?

London at night is like a new city: more ro­man­tic, full of fun and flair. It’s when peo­ple are out to dress up or re­lax and have a good time, but the hus­tle and bus­tle of all walks of life are still all around you. London never sleeps.

My per­fect night in London would be with close friends on a nice sum­mer evening, hav­ing early evening drinks in Is­ling­ton or Soho,then off to some­where nice for a bite to eat, fol­lowed by bowl­ing or go­ing to see a com­edy, a play, a film or to watch a band. How do you think a man should wear a fra­grance? If a man en­joys wear­ing a fra­grance, I think it’s nice to have a day scent and a night one. I would ap­ply

Mr. Burberry Eau de Toi­lette in the morn­ing around the neck and chest area just after a shower. Then if I’m go­ing out later, I’ll wear Mr. Burberry Eau de Par­fum. Where are your favourite places to hang out in London? I re­ally en­joy spend­ing an evening around Is­ling­ton.

It’s a lit­tle more easy-go­ing there and has lots of nice restau­rants and bars. There is a cin­ema nearby, too, and it’s only about 15 min­utes from the city cen­ter if you are in the mood to stay out. If you could be any­where in London at night with no lim­its on ac­cess, where would you go? I think I’d prob­a­bly like to see more theatre, gen­er­ally. It’s a rare treat for me and al­ways so inspiring. Oh, and right in the front seats if we’re hav­ing no lim­i­ta­tions!

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