THE NEW FACE OF THE MR. BURBERRY CAMPAIGN
IN CONVERSATION WITH JOSH WHITEHOUSE
Good looking men on the big screen come and go, but there are some heartthrobs whose chiseled cheekbones and charming reputation have us swooning for more. With his sexy English charm, Josh Whitehouse, the breakout star of Elaine Constantine’s Northern Soul and, more recently, the new Mr Burberry model, is the fresh face to watch out for in Hollywood.
What makes this 27 year old a heartthrob is not only his brooding good looks, but he’s also a talented musician and actor. He had originally moved to London to pursue
a career in music as a singer, songwriter and guitarist for an acoustic trio – ‘More like trees’ but when Film Director Elaine Constantine spotted his on screen potential, she casted him in Northern Soul which became a British success. Soon after, Josh Whitehouse was signed on as the new face of Mr Burberry perfumes. He began shooting for the Burberry campaign and was placed opposite model Amber Anderson.
We caught up with the growing star on his experience as the face of Mr Burberry perfumes and his life in London. You’ve had your hands in many creative profiles, would you consider yourself a man of contrasts? I am generally a quiet person in my day-today life and more of a thinker than a speaker. However, I am also a performer so when I’m up on stage with my band I become quite the opposite. In fact, while performing in general – be it acting or music – I, like many other creative people, find that this often becomes something of a release. It is certainly one of my own personal contrasts. Do you consider yourself more of a connoisseur of fragrance and grooming since you became the face of Mr. Burberry? I definitely know more about fragrances now than I did before! It’s been an educational experience. What do you like about the Mr. Burberry perfumes? I love the smell of both fragrances. The Mr. Burberry Eau de Toilette is brighter in smell: morning fresh, almost yet zesty and light. The Mr. Burberry Eau de Parfum is a deeper, woodier fragrance – it’s almost more of a romantic scent. Tell us a bit of your life in London and what you think of the city? The city has meant everything to me since I moved here eight years ago. I have built a home here with my family and found many new friends, as well as discovering a career that I never even saw myself heading into. Things just happen in London that wouldn’t happen elsewhere… I don’t know what I would be doing if I hadn’t moved here.
I find the energy of London to be almost frantic: crackling with the busy feet of the busy people running here, there and everywhere. It is a place that is beaming with creativity and life from every corner.
What three words would you use to describe London at night? Beautiful. Fun. Invigorating. Describe your perfect night in the city?
London at night is like a new city: more romantic, full of fun and flair. It’s when people are out to dress up or relax and have a good time, but the hustle and bustle of all walks of life are still all around you. London never sleeps.
My perfect night in London would be with close friends on a nice summer evening, having early evening drinks in Islington or Soho,then off to somewhere nice for a bite to eat, followed by bowling or going to see a comedy, a play, a film or to watch a band. How do you think a man should wear a fragrance? If a man enjoys wearing a fragrance, I think it’s nice to have a day scent and a night one. I would apply
Mr. Burberry Eau de Toilette in the morning around the neck and chest area just after a shower. Then if I’m going out later, I’ll wear Mr. Burberry Eau de Parfum. Where are your favourite places to hang out in London? I really enjoy spending an evening around Islington.
It’s a little more easy-going there and has lots of nice restaurants and bars. There is a cinema nearby, too, and it’s only about 15 minutes from the city center if you are in the mood to stay out. If you could be anywhere in London at night with no limits on access, where would you go? I think I’d probably like to see more theatre, generally. It’s a rare treat for me and always so inspiring. Oh, and right in the front seats if we’re having no limitations!