Aligning CSR strategy with society
A company must isolate the main motivating factor that has made it a success and incorporate it into its Corporate Social Responsibility (CSR) programmes. In this way, social responsibility becomes a real and tangible part of the corporate culture. Business interests, social goals, and environmental concerns must be in accord with one another; they all play into each other to make a company’s reputation. And this can be a real challenge.
CSR has always been an integral part of Rolex’s business and corporate culture. It was in 1976 that we institutionalized our first major, international philanthropic outreach, the Rolex Awards for Enterprise, which recognizes and supports individuals of all ages and backgrounds who are advancing human knowledge and well-being.
Meaningful Corporate Social Responsibility (CSR) is an activity that makes a concrete and tangible contribution to society and enhances a company’s reputation. This is what we believe we are carrying out