Customer never on the back seat
Comprehending ever-evolving customer needs, empowering employees, and constant innovation have led BookMyShow’s customer service culture. For example, they changed the ticketing process at the box office based on customer feedback. They introduced a technology that helped their executives directly scan the barcode and print the ticket as opposed to the earlier method of the ticketing executive typing in the booking ID. This resulted in siginifcant time reduction. Anil Makhija and Komal Chainani tell us more about the company’s unwavering focus on the customer.