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The Smart Manager - - Re-Commerce -

Ac­cord­ing to the 2014-15 OLX CRUST sur­vey, goods worth cr are sim­ply ly­ing locked at peo­ple’s homes in the form of items which are no longer be­ing used, across ur­ban In­dia*. This huge repos­i­tory of used ar­ti­cles and the emer­gence of an aspi­ra­tional con­sumer class have cre­ated a sus­tain­able mar­ket for re­fur­bished goods.

The term ‘re-com­merce’ means com­merce or trade in re­verse—the goods go through the same process as when they were sold as new, but in re­verse. Sur­pluss, Gobol, GreenDust, and Over­cart have be­come the lead­ing play­ers of over-stocked, un­boxed, re­fur­bished, and un­used prod­ucts us­ing the smart re-com­merce con­cept. They have aligned with var­i­ous lead­ing brands and re­tail gi­ants in chan­nel­iz­ing their sur­plus or ex­cess stocks and re­turned goods. At present, these com­pa­nies are bit­ing into the re­verse com­merce prospect by sell­ing to cus­tomers in Tier II and III cities, along with deal-seek­ers in ur­ban In­dia.

The as­pi­ra­tions of cus­tomers are ris­ing, but their dis­pos­able in­come is of­ten not enough to meet their brand as­pi­ra­tions. In such a sce­nario, the re-com­merce in­dus­try

comes as a wel­come re­lief. Also, what is sig­nif­i­cant here is that re-com­merce com­pa­nies are not sell­ing cheaper brands, but mak­ing aspi­ra­tional brands avail­able at a cost lower than the mar­ket price. And the prod­ucts range from cloth­ing to elec­tron­ics.

With the in­creas­ing de­mand for ex­cess stocks (there is good re­sponse from those who have a lik­ing for aspi­ra­tional brands), the sec­tor is ex­pected to grow man­i­fold in the com­ing years. Fur­ther­more, the mo­bile phone cat­e­gory, specif­i­cally in the un-boxed and re­turned goods mar­ket, is ex­pected to grow 30% ev­ery year till 2020.

In­dian sce­nario

The mar­ket today is flooded with cus­tomers with an ac­cep­tance for sur­plus stock. Tier II and III cities are re­spond­ing quite well to ex­cess in­ven­tory goods, and

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