How Poké­mon Go poked the world in ac­tion!

The Smart Manager - - Strategy -

Niantic Labs has re­de­fined gaming and the realm of aug­mented re­al­ity with Poké­mon Go. Thou­sands got hooked in­stantly and there was stam­pede, lit­er­ally, at var­i­ous lo­ca­tions for catch­ing rare Poké­mons. Ra­jat Dhari­wal dis­sects this phe­nom­e­non and an­a­lyzes how this craze has grabbed ev­ery­one’s at­ten­tion.

July 6, 2016 was the event. Poké­mon Go has taken over the world as of this writ­ing. Earth, sky, oceans are filled with the Pocket Mon­sters’. Niantic Labs, cre­ator of Poké­mon Go, has truly struck gold! And a ton is be­ing writ­ten about it. So why

add to it — be­cause the re­views seemed ret­ro­spec­tive and su­per­fi­cial. When some­thing so big hap­pens and takes the world by sur­prise, it is not of­ten what you see’ but some­thing more pri­mal at play, which even the creators may not have re­al­ized. I saw the re­views and ‘ex­pert’ talks

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