The Smart Man­agerMaRS bschool sur­vey

The Smart Manager - - Contents -

As many as 100 se­lect bschools in In­dia were con­sid­ered for the sur­vey of Man­age­ment De­vel­op­ment Pro­grams (MDPs), which was con­ducted be­tween June and July 2016. The re­spon­dent seg­ments in­cluded bschools as well as HR man­agers.

The bschools were sent an MDP rat­ing form which had to be sent back to the rat­ing agency within 45 days of re­ceiv­ing it. The list of 100 bschools was drawn up on the ba­sis of in­puts from twenty HR man­agers.

As many as fifty HR man­agers across the coun­try were asked to rate their most pre­ferred bschools with re­spect to MDP. All of them were from blue chip com­pa­nies, and re­spon­si­ble for iden­ti­fy­ing suit­able can­di­dates for these pro­grams. Most of these com­pa­nies were those who reg­u­larly sent their em­ploy­ees for MDPs. In a few cases, CMOs or CFOs were in­ter­viewed since they took de­ci­sions in this re­gard.

In­for­ma­tion was col­lected from both sets of re­spon­dents with re­gard to the fol­low­ing cri­te­ria:

■ Mar­ket­ing MDPs

■ Fi­nance MDPs

■ Value for money the MDP pro­grams de­liver We col­lated in­for­ma­tion on the var­i­ous MDP cour­ses con­ducted by the bschools, on the ba­sis of the rat­ing form. For the fi­nal rat­ing, we se­lected only in­for­ma­tion per­tain­ing to mar­ket­ing, fi­nance, and cost of the pro­grams.

The HR man­agers’ opin­ion was gath­ered in the fol­low­ing man­ner:

■ They were asked to rate MDP pro­grams only of schools they were aware of.

■ They rated the mar­ket­ing pro­grams on a scale of 100, fi­nance pro­grams on 100, and value for money of the pro­grams on 100.

■ Av­er­age score for a school, on the cri­te­ria, was worked out by giv­ing equal weigh­tage to each re­sponse on it by the re­spon­dents.

The to­tal score of a school was cal­cu­lated by pro­vid­ing separate weigh­tage to each of the three cri­te­ria. Dur­ing the course of rat­ing, the HR man­agers also shared their opin­ion on how much weigh­tage should be given to each cri­te­rion.

■ Mar­ket­ing: 40

■ Fi­nance: 40

■ Value for money: 20

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