The Smart ManagerMaRS bschool survey
As many as 100 select bschools in India were considered for the survey of Management Development Programs (MDPs), which was conducted between June and July 2016. The respondent segments included bschools as well as HR managers.
The bschools were sent an MDP rating form which had to be sent back to the rating agency within 45 days of receiving it. The list of 100 bschools was drawn up on the basis of inputs from twenty HR managers.
As many as fifty HR managers across the country were asked to rate their most preferred bschools with respect to MDP. All of them were from blue chip companies, and responsible for identifying suitable candidates for these programs. Most of these companies were those who regularly sent their employees for MDPs. In a few cases, CMOs or CFOs were interviewed since they took decisions in this regard.
Information was collected from both sets of respondents with regard to the following criteria:
■ Marketing MDPs
■ Finance MDPs
■ Value for money the MDP programs deliver We collated information on the various MDP courses conducted by the bschools, on the basis of the rating form. For the final rating, we selected only information pertaining to marketing, finance, and cost of the programs.
The HR managers’ opinion was gathered in the following manner:
■ They were asked to rate MDP programs only of schools they were aware of.
■ They rated the marketing programs on a scale of 100, finance programs on 100, and value for money of the programs on 100.
■ Average score for a school, on the criteria, was worked out by giving equal weightage to each response on it by the respondents.
The total score of a school was calculated by providing separate weightage to each of the three criteria. During the course of rating, the HR managers also shared their opinion on how much weightage should be given to each criterion.
■ Marketing: 40
■ Finance: 40
■ Value for money: 20