The Smart Manager-MaRS survey of Indian bschools 2016
The Smart Manager in association with MaRS Monitoring and Research Systems, conducted a bschool survey between June and July 2016, wherein participation of 800 bschools in India was sought. Only schools that have completed three years qualified for the survey.
A unique feature of this survey is that in addition to the responses from bschools, inputs from 100 HR managers— responsible for bschool recruitments in their respective organizations—from across the country were gathered. They represented a wide spectrum of industry verticals including pharma, consulting, IT, and media.
Information from both sets of respondents—bschools as well as HR managers—was collected with respect to input value, value added, learning ambience, and brand value.
Data received from the bschool rating forms was analyzed to arrive at scores on each of the following criteria:
■ Input value: exam taken to gain entry, student profile ■ Value added: faculty credentials, foreign exchange programs, faculty-student ratio, industry-student interaction
■ Learning ambience: campus size and facilities, technology, and other infrastructure
■ Brand value: recruiter profile, percentage of students placed, average salary drawn, maximum salary drawn The HR managers’ preference was obtained in the following manner:
■ On each criterion, the HR manager was asked to name the top school. That school was given a score of 100, and this was intimated to the respondent
■ The respondent was then asked to rate the other schools in the list
■ Scores were thus obtained for all the schools the HR manager could rate
■ Average score for a school on the criteria was then calculated by giving equal weightage to each response by the respondents
The total score for a school was calculated by providing separate weightage to each of the four criteria. During the course of the survey, HR managers also shared their opinion on how much weightage should be given to each criterion:
■ Input value (quality of students the bschool attracts): 35 ■ Value added (academic and other value imparted to students): 35
■ Learning ambience (learning atmosphere the institute provides, besides intellectual and empirical value addition): 15
■ Brand value (the intangible criterion that results in tangible value placed by recruiters on students): 15