The Smart Man­ager-MaRS sur­vey of In­dian bschools 2016

The Smart Manager - - Cover Story: The Smart Manager- Mars Bschool Surve -

The Smart Man­ager in as­so­ci­a­tion with MaRS Mon­i­tor­ing and Re­search Sys­tems, con­ducted a bschool sur­vey be­tween June and July 2016, wherein par­tic­i­pa­tion of 800 bschools in In­dia was sought. Only schools that have com­pleted three years qual­i­fied for the sur­vey.

A unique fea­ture of this sur­vey is that in ad­di­tion to the re­sponses from bschools, in­puts from 100 HR man­agers— re­spon­si­ble for bschool re­cruit­ments in their re­spec­tive or­ga­ni­za­tions—from across the coun­try were gath­ered. They rep­re­sented a wide spec­trum of in­dus­try ver­ti­cals in­clud­ing pharma, con­sult­ing, IT, and me­dia.

In­for­ma­tion from both sets of re­spon­dents—bschools as well as HR man­agers—was col­lected with re­spect to in­put value, value added, learn­ing am­bi­ence, and brand value.

Data re­ceived from the bschool rat­ing forms was an­a­lyzed to ar­rive at scores on each of the fol­low­ing cri­te­ria:

■ In­put value: exam taken to gain en­try, stu­dent pro­file ■ Value added: fac­ulty cre­den­tials, for­eign ex­change pro­grams, fac­ulty-stu­dent ra­tio, in­dus­try-stu­dent in­ter­ac­tion

■ Learn­ing am­bi­ence: cam­pus size and fa­cil­i­ties, tech­nol­ogy, and other in­fra­struc­ture

■ Brand value: re­cruiter pro­file, per­cent­age of stu­dents placed, av­er­age salary drawn, max­i­mum salary drawn The HR man­agers’ pref­er­ence was ob­tained in the fol­low­ing man­ner:

■ On each cri­te­rion, the HR man­ager was asked to name the top school. That school was given a score of 100, and this was in­ti­mated to the re­spon­dent

■ The re­spon­dent was then asked to rate the other schools in the list

■ Scores were thus ob­tained for all the schools the HR man­ager could rate

■ Av­er­age score for a school on the cri­te­ria was then cal­cu­lated by giv­ing equal weigh­tage to each re­sponse by the re­spon­dents

The to­tal score for a school was cal­cu­lated by pro­vid­ing separate weigh­tage to each of the four cri­te­ria. Dur­ing the course of the sur­vey, HR man­agers also shared their opin­ion on how much weigh­tage should be given to each cri­te­rion:

■ In­put value (qual­ity of stu­dents the bschool at­tracts): 35 ■ Value added (aca­demic and other value im­parted to stu­dents): 35

■ Learn­ing am­bi­ence (learn­ing at­mos­phere the in­sti­tute pro­vides, be­sides in­tel­lec­tual and em­pir­i­cal value ad­di­tion): 15

■ Brand value (the in­tan­gi­ble cri­te­rion that re­sults in tan­gi­ble value placed by re­cruiters on stu­dents): 15

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