Those best sell­ers

The Smart Manager - - Ecommerce -

Cus­tomer ac­qui­si­tion and its cost are some of the key met­rics used to mea­sure ecom­merce prof­itabil­ity. And one of the ways to re­duce this cost is to keep cus­tomers hooked by pro­vid­ing a larger va­ri­ety. Re­tail­ers such as Ama­zon, Flip­kart, Jun­glee, Snapdeal, and Shopclues have re­al­ized this and are fo­cus­ing on seller ac­qui­si­tion by cre­at­ing mar­ket­places.

The ad­vent of on­line mar­ket­places has spelt a revo­lu­tion for the In­dian econ­omy. Fa­cil­i­tat­ing users to shop re­motely, these web­sites and apps are em­pow­er­ing a bur­geon­ing num­ber of small busi­ness own­ers, home­preneurs, en­trepreneurs, ar­ti­sans, and craftsper­sons to start sell­ing on­line. While ecom­merce mar­ket­places do not them­selves own any in­ven­tory, they en­able the en­tire shop­ping ex­pe­ri­ence, tak­ing care of the fun­da­men­tals such as pay­ment gate­ways, ship­ping and lo­gis­tics, mar­ket­ing, dig­i­tal pro­mo­tions, and more.

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