Those best sellers
Customer acquisition and its cost are some of the key metrics used to measure ecommerce profitability. And one of the ways to reduce this cost is to keep customers hooked by providing a larger variety. Retailers such as Amazon, Flipkart, Junglee, Snapdeal, and Shopclues have realized this and are focusing on seller acquisition by creating marketplaces.
The advent of online marketplaces has spelt a revolution for the Indian economy. Facilitating users to shop remotely, these websites and apps are empowering a burgeoning number of small business owners, homepreneurs, entrepreneurs, artisans, and craftspersons to start selling online. While ecommerce marketplaces do not themselves own any inventory, they enable the entire shopping experience, taking care of the fundamentals such as payment gateways, shipping and logistics, marketing, digital promotions, and more.