BRIDG­ING THE GAP

The Smart Manager - - Myth Buster -

Pam Did­ner, au­thor of Ef­fec­tive Sales En­able­ment, shares her per­spec­tive on how sales needs to treat mar­ket­ing as a hid­den sales force, while mar­ket­ing can lever­age sales as another mar­ket­ing chan­nel.

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