Break­fast at tiffany’s be­comes a re­al­ity

The Sunday Guardian - - The Week -

NEW YORK: A half-cen­tury af­ter Au­drey Hep­burn starred in Break­fast at Tiffany‘s, the land­mark New York jew­ellery store is making the title of the 1961 ro­man­tic com­edy film a re­al­ity by open­ing a cafe where shop­pers can en­joy a morn­ing meal. The new eatery, which opened on Fri­day, is an op­por­tu­nity for cus­tomers at Tiffany & Co’s Fifth Av­enue flag­ship store, in­clud­ing for­eign tourists who ac­count for a big chunk of sales, to get a taste of the glam­our epit­o­mized by Hep­burn’s Holly Go­lightly char­ac­ter. The new Blue Box Cafe on the fourth floor of the Fifth Av­enue store may help the brand re­cap­ture its buzz, too. It is de­signed for “cus­tomers who have al­ways dreamed of hav­ing Break­fast at Tiffany,” the com­pany said in a state­ment. The eatery, decorated in Tiffany’s sig­na­ture robin-egg blue mo­tif, of­fers break­fast at $29, ex­clud­ing tax and tip. The menu is based on “Amer­i­can clas­sics made with the high­est qual­ity, re­gion­ally sourced in­gre­di­ents.” So­cial me­dia on Fri­day buzzed with the choices, which in­clude truf­fle eggs, but­ter­milk waf­fles and ve­gan av­o­cado toast. And for those new mil­len­nial cus­tomers who may be later sleepers and less fa­mil­iar than their moth­ers with Break­fast at Tiffany‘s, the cafe of­fers a $39 pre-fixe lunch and $49 high tea.

Tiffany & Co’s store at Fifth Av­enue, New York

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