A retail hub at Shivaji Stadium stn
From Anchor Stores To A Food Court, Metro Plans To Offer Many Options
New Delhi: Years after Reliance Infrastructure, the first concessionaire of the Airport line, tried to maximize the potential of stations on the line, Delhi Metro is going all guns blazing. Banking on the experience gained from the successful launch of the Nehru Place Metro station as a retail destination, Delhi Metro Rail Corporation (DMRC) is trying to convert Shivaji Stadium station on the Airport line into a shopping hub as well.
From anchor stores to a food court, Shivaji Stadium Metro station will have it all, said the DMRC spokesperson. “The spaces have already been occupied by Regus, Vasco, vAssist and others. Level one is almost completely occupied and will include outsourcing companies, business centres, MNC’s, banks, cafes, kiosks and offices,” added the Metro offici- al. One of the prominent companies setting up shop is VFS Global, the visa processing company.
Besides VFS Global, Metro is roping in others, the emphasis being on food chains. “The response at Nehru Place has been very encoura- ging. We hope to replicate the same at Shivaji Stadium station,” said the DMRC official. As part of the deal, the concourse level as well as the mezzanine level of the station is being utilised. The licence to operate and maintain these spaces has been gi- ven to a consortium and the lease fixed for 25 years.
In 2011, R-Infra had tried to maximize Shivaji Stadium Metro station—located in the heart of Connaught Place and adjacent to New Delhi Railway station. However, the response had been lukewarm back then.
Delhi Metro, now, hopes to generate substantial revenue from the project. With ridership on the Airport line going up in the past year, DMRC hopes to tap in both Metro commuters as well as prospective shoppers. However, much like R-Infra, Delhi Metro too is trying to keep the retail stores in the unpaid area of the station to allow even people not using the Metro to walk in.
DMRC has been trying to repackage and incentivise travel by the Airport line. Not only has it slashed prices by over 40% and increased the number of trains on the line, but it has also made the smart card usable across the Metro network. The impact is visible already, said Metro officials. In March 2014, a daily ridership of 12,468 was recorded. A year later, it is 19,466—an increase of nearly 7,000. On August 28 this year, more than 32,000 people travelled by the Airport line.
A SHOPPER’S STOP: Metro plans to model it on the lines of the Nehru Place station