Run hopes to raise funds, win hearts

The Times of India (New Delhi edition) - - TIMES CITY -

New Delhi: In its 10th edi­tion this year, Air­tel Delhi Half Marathon hopes to main­tain its rep­u­ta­tion of be­ing the “largest philanthropy plat­form in North In­dia”.

The event, which is hap­pen­ing on Novem­ber 19, has 54 ‘care cham­pi­ons’. Each of them hopes to raise Rs 2.5 lakh each.

Till date, the event has raised Rs 5 crore. So far, 90 teams com­pris­ing 2,500 peo­ple fielded by 62 cor­po­rate en­ti­ties have reg­is­tered for the run. There are over 300 in­di­vid­u­als like chil­dren as young as nine and se­nior cit­i­zens who are par­tic­i­pat­ing as well.

Vivek Singh, joint man­ag­ing di­rec­tor of event or­gan­iser Pro­cam In­ter­na­tional, said the marathon is about “win­ning hearts of peo­ple, touch­ing lives and cre­at­ing a pos­i­tive im­pact on so­ci­ety”. “We be­lieve philanthropy isn’t about just rais­ing money but solv­ing prob­lems and im­ple­ment­ing ba­sic in­no­va­tions that trans­form so­ci­ety,” Singh said.

He added that rais­ing money from runs was an alien con­cept ear­lier, but the marathon gives one the “feel­ing of run­ning for some­body else”.

The or­gan­is­ers said that in 2016, over 8,817 donors and 71com­pa­nies had con­trib­uted Rs 6.67 crore that had helped around 50,000 peo­ple, in­clud­ing over 15,000 chil­dren whose ed­u­ca­tion was thus funded. The money also helped 643 se­nior cit­i­zens to get a place to stay, food and health­care.

Many school­child­ren would par­tic­i­pate in the event. One of them, Kashika Mal­ho­tra (Class X), would run for the first time to help build homes for the el­derly.

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