MP aims to dou­ble ho­tel rooms

Travel Talk - India - - STATES - ANKITA SAX­ENA

The Gov­ern­ment of Mad­hya Pradesh has con­sti­tuted a Mad­hya Pradesh Tourism Board, a sep­a­rate body from MPSTDC, in or­der to un­der­take tourism pro­mo­tion and prod­uct de­vel­op­ment. MPSTDC will fo­cus on man­ag­ing the state prop­er­ties and dou­bling the num­ber of ho­tel rooms in the state.

Asep­a­rate Mad­hya Pradesh Tourism Board has been formed which will now han­dle all tourism pro­mo­tion ac­tiv­i­ties and rep­re­sent the in­ter­ests of all stake­hold­ers at var­i­ous plat­forms. The tourism board will be re­spon­si­ble for all in­ter­ac­tion with the travel trade, pro­mo­tion and pub­lic­ity and also tourism prod­uct de­vel­op­ment. The Chief Min­is­ter of Mad­hya Pradesh is the Chair­per­son of the board while Sec­re­tary Tourism will man the po­si­tion of Man­ag­ing Direc­tor.

Mean­while, Mad­hya Pradesh State Tourism De­vel­op­ment Cor­po­ra­tion (MPSTDC) has been re­struc­tured and re­aligned to fo­cus more on its core ho­tel busi­ness. Hari Ran­jan Rao, Sec­re­tary-Tourism, Gov­ern­ment of Mad­hya Pradesh, informs that with 72 ho­tels ac­count­ing for a to­tal of 1725 keys, MPSTDC is one of the largest tourism cor­po­ra­tions in the coun­try, cov­er­ing the en­tire ge­og­ra­phy of the state. “It was felt that the strength of the cor­po­ra­tion should be lever­aged by fo­cus­ing on its core busi­ness to man­age the state prop­er­ties and ex­pand the port­fo­lio with­out com­pro­mis­ing on the qual­ity of ser­vice,” says Rao.

The 4th edi­tion of Mad­hya Pradesh Travel Mart (MPTM) is go­ing to be held in Bhopal from Oc­to­ber 27-29, which will pro­vide a plat­form to the key stake­hold­ers of tourism and hos­pi­tal­ity in­dus­try to come to­gether and dis­cuss busi­ness as well as in­crease tourism in­vest­ment in the state. This year MPTM is ex­pect­ing to host 200 na­tional and in­ter­na­tional buy­ers and about 100 rep­re­sen­ta­tives of dis­tinct In­dian mar­kets.

This year, the num­ber of at­ten­dees is ex­pected to cross over nine crores. “This year, we have con­sti­tuted an ad­vi­sory com­mit­tee that will man­age the en­tire event and we, as the gov­ern­ment, will pro­vide all kind of support to this com­mit­tee. This

step is mod­eled on the lines of Ker­ala Travel Mart,” says Rao.

New Ini­tia­tives

Rao says, “We have de­cided to give few prop­er­ties on li­cense to pri­vate play­ers for 30 years. In the first round of bid­ding, we iden­ti­fied six prop­er­ties at Neemuch, Now­gong, Chi­trakoot, Katni, Da­tia and Han­dia and by the end of the

month we will hand over these prop­er­ties to the pri­vate play­ers. The pri­vate play­ers have to pay a one-time premium in the be­gin­ning and only one per cent premium of that amount is to be paid as li­cense fee.” The state has also of­fered her­itage prop­er­ties to pri­vate play­ers on a 90 years lease which in­clude the Taj Ma­hal Palace in Bhopal, Govin­dgargh Fort in Riva and

a third prop­erty will be handed over by the end of Au­gust.

Rao fur­ther adds that like Hanu­man­tiya, this year too, the state has many projects un­der­way. “We have come up with a beau­ti­ful re­sort at Sailani Is­land in Omkaresh­war Dam which is 70 km away from Hanu­man­tiya. We are also de­vel­op­ing a re­sort in Gand­his­agar Dam near Chit­tor­garh

and Kota. Two other leisure des­ti­na­tions be­ing in­tro­duced this year are Palpur-Kuno and Manikhera,” says Rao.

MP Tourism Board will par­tic­i­pate at WTM and ITB and con­duct its own road­shows across the coun­try. “In Delhi, Mum­bai, Ahmed­abad, Nag­pur, Hyderabad and Pune, we will in­form the trade about

the travel mart and apart from these, we are con­duct­ing sev­eral road­shows in ma­jor cities of MP, invit­ing real es­tate developers along with tourism stake­hold­ers to take on newer projects. We have a tar­get to dou­ble the num­ber of keys in five years and bring in 20 top brands in the hos­pi­tal­ity in­dus­try to Mad­hya Pradesh,” ex­plains Rao.

Hari Ran­jan Rao Sec­re­tary-Tourism Gov­ern­ment of Mad­hya Pradesh

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