The do­mes­tic wave

Travel Talk - India - - BULLETIN -

Oc­cu­pan­cies are get­ting higher by the day for bud­get ho­tels around the coun­try. Even lux­ury brands are wit­ness­ing a de­mand within the coun­try more than ever be­fore. The ARRs are on a de­cline at many des­ti­na­tions in or­der to deal with com­pe­ti­tion around the coun­try. Even home­s­tays are find­ing a new found fer­vour with new age trav­ellers, and are mush­room­ing in all the states and union ter­ri­to­ries. The do­mes­tic boom is here and it’s here to stay. Be it the cor­po­rate, leisure or even the mil­len­nial seg­ment, ev­ery­one is learn­ing about do­mes­tic des­ti­na­tions and is ready to ex­plore new places, cities and ex­pe­ri­ences within In­dia. And they are all ready to shell out the money it needs. In­di­ans have dis­pos­able in­comes to travel. How­ever, mak­ing sure that it is spent within the coun­try is still a task for the gov­ern­ment and the Min­istry of Tourism to achieve. The de­mand is there, the gov­ern­ment should now in­vest in de­vel­op­ing des­ti­na­tions and ex­pe­ri­ences to cater to the do­mes­tic seg­ment along with the in­bound seg­ment. It’s high time that the in­dus­try re­alises the po­ten­tial of the do­mes­tic mar­ket and caters to it with the same zeal.

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