Kar­nataka show­cases its ‘wild’ side

Gau­rav Gupta, Prin­ci­pal Sec­re­tary, Depart­ment of In­for­ma­tion Tech­nol­ogy, Biotech­nol­ogy and Science & Tech­nol­ogy and Tourism, Gov­ern­ment of Kar­nataka, talks about ini­tia­tives taken to pro­mote tourism in the state.

Travel Talk - India - - STATES - KANCHAN NATH Kar­nataka Tourism has de­clared 2017 as the ‘Year of Contd. on page 16

QHow is the new Kar­nataka Tourism Pol­icy 2015-20 dif­fer­ent from the 2009-14 pol­icy?

Kar­nataka’s Depart­ment of Tourism has al­ways been en­deav­our­ing to make Kar­nataka among the best and must-visit tourist des­ti­na­tions in In­dia. Kar­nataka Tourism is ac­tively im­ple­ment­ing poli­cies, in­fras­truc­ture de­vel­op­ment ini­tia­tives and ca­pac­ity build­ing strate­gies to achieve this ob­jec­tive. It is with this view that Kar­nataka Tourism has re­worked its Tourism Pol­icy 2009-14 to give a new shape to the in­dus­try. The pol­icy fo­cuses on cus­tomer cen­tric­ity, brand­ing, source mar­ket­ing, ca­pac­ity build­ing and train­ing, pol­icy de­vel­op­ment, fos­ter­ing PPP ven­tures, etc. Fur­ther, as an ex­ten­sion of the Tourism Pol­icy 2009-14, Kar­nataka Tourism for­mu­lated the Tourism Pol­icy 2015-2020. The key dif­fer­ences be­tween the two ver­sions are given be­low:

Tourism pol­icy of 2009-14 was tourist-fo­cused, but the tourism pol­icy 20152020 is in­vest­ment cen­tric and more fo­cus is on in­clu­sive de­vel­op­ment by con­sid­er­ing all the stake­hold­ers as­so­ci­ated with Kar­nataka Tourism

Much fo­cus was given to adopt a col­lab­o­ra­tive re­gional de­vel­op­ment ap­proach. More pri­vate in­vest­ments are en­cour­aged by pro­vid­ing var­i­ous sub­si­dies and con­ces­sions. The pol­icy also aims at stream­lin­ing pro­cesses by es­tab­lish­ing tourism in­fras­truc­ture to carry out hassle-free tourism ser­vices.

As a part of re­spon­si­ble tourism, more fo­cus has been given to­wards cor­po­rate in­vest­ments on tourism projects,

par­tic­u­larly for ru­ral tourism de­vel­op­ment

Much fo­cus has been put on sus­tain­able de­vel­op­ment of tourist sites and pro­mot­ing sus­tain­able growth

In­tro­duc­tion of small air­craft and air­lines to make air ser­vice more peo­ple friendly.

QKar­nataka State Tourism De­vel­op­ment Cor­po­ra­tion (KSTDC) has upped its game with some new col­lab­o­ra­tions. Please elab­o­rate.

The Depart­ment of Tourism and Kar­nataka State Tourism De­vel­op­ment Cor­po­ra­tion have been of­fer­ing cus­tomised lo­cal sight­see­ing trips in and around Ben­galuru to pop­u­lar pre-de­fined des­ti­na­tions.

KSTDC, for the first time, has taken the ini­tia­tive to run city tours on pilot ba­sis, by in­tro­duc­ing ‘Ben­galuru De­tours’ at af­ford­able rates, in as­so­ci­a­tion with OLA cabs. The avail­able choice of ve­hi­cles through OLA cabs ranges from nor­mal cars and sedans to SUVs and MUVs. There has been fairly pos­i­tive re­sponse from the general pub­lic for ‘Ben­galuru De­tours’.

QWhat are the main mar­ket­ing ini­tia­tives un­der­taken by Kar­nataka Tourism to in­crease tourist foot­falls in the cur­rent year?

The Depart­ment of Tourism has adopted a mul­ti­pronged strat­egy to pro­mote Kar­nataka. This in­cludes or­gan­is­ing trade fairs, district tourism fes­ti­vals, lake fes­ti­vals, Ben­galuru In­ter­na­tional Arts Fes­ti­val, etc. Kar­nataka

Tourism has launched co­brand­ing ini­tia­tives with RCB and Ben­galuru Foot­ball Club to pro­mote Kar­nataka tourism. This is apart from the pro­mo­tional ini­tia­tives un­der­taken by DoT in in­ter­na­tional travel events such as WTM, ITB Berlin, etc.

Gau­rav Gupta

Prin­ci­pal Sec­re­tary, Depart­ment of In­for­ma­tion Tech­nol­ogy, Biotech­nol­ogy and Science & Tech­nol­ogy and Tourism, Gov­ern­ment of Kar­nataka

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