GPS 2017 A gate­way to Tier-II & III mar­kets

Global Panorama Show­case (GPS) has come un­der the spot­light for all the right rea­sons. With the in­tro­duc­tion of ED­WIN this year and the roar­ing suc­cess of its mo­bile App, mak­ing the event ac­ces­si­ble even after it’s over, GPS has taken the Tier-II & III ma

Travel Talk - India - - GLOBAL PANORAMA SHOWCASE - SHAHZAD BAGWAN

Over 7,000 travel trade pro­fes­sion­als from across the coun­try con­gre­gated at the Global Panorama Show­case this year as the show trav­elled to six cities, in­clud­ing its de­but in Kochi and Pune. GPS 2017 kicked off with Nag­pur in Jan­uary, re­ceiv­ing a very good re­sponse from over 200 hosted buy­ers. The fo­cus has been on agents from Tier-II and III mar­kets. GPS Nag­pur, which wit­nessed a gath­er­ing of over 1300 regis­tered buy­ers, saw par­tic­i­pants com­ing from the fo­cus ar­eas of Vid­harba, Khan­desh, Mad­hya Pradesh and Ch­hat­tis­garh. Post Nag­pur, GPS trav­elled to Ahmed­abad, Chandi­garh, Kolkata, Kochi and con­cluded in Pune. The event recorded close to 7,000 regis­tered del­e­gates and hosted more than 900 buy­ers in all the six cities. The GPS team recorded an over­whelm­ing re­sponse from Kochi and Pune, in spite of its de­but in these cities.

GPS in 5 cities

In Ahmed­abad, over 600 at­ten­dees gath­ered on Day 1 for prod­uct pre­sen­ta­tions and GST ses­sions. The Mayor of Ahmed­abad at­tended the show, which saw 1,200 plus buy­ers dur­ing the three-day event. Travel trade pro­fes­sion­als from Su­rat, Val­sad, Navsari, and few cities of Ra­jasthan as well at­tended the show in Ahmed­abad. While Chandi­garh recorded thrice the num­ber of buy­ers as com­pared to last year, in­clud­ing 200 hosted buy­ers, GPS Kolkata’s sec­ond edi­tion wit­nessed buy­ers from the North East re­gion in at­ten­dance. Apart from lo­cal agents from Kolkata, par­tic­i­pants came in from Bhubaneswar, Cuttack and Jhark­hand. In a first, GPS Kochi also recorded over a thou­sand at­ten­dees and the qual­ity of buy­ers at the event was highly ap­pre­ci­ated by the ex­hibitors with agents par­tic­i­pat­ing from cities like Ben­galuru, Coim­bat­ore, and Te­lan­gana.

GPS 2017 con­cluded with a bang in Pune with the max­i­mum foot­fall com­pared to other cities. A lot of agents from Gu­jarat who couldn’t make it to the Ahmed­abad edi­tion, made sure they at­tended the fi­nale in Pune.

App’s the way

The new GPS mo­bile App turned out to be a roar­ing suc­cess as it en­sured the e-event was pa­per­less, and the details and pro­files of all buy­ers and sell­ers was vir­tu­ally avail­able even after the event was over. Among all the six cities, Kochi recorded the high­est mo­bile app down­load rate of 90 per cent. The QR code fea­ture en­abled ex­hibitors to con­nect with buy­ers us­ing the app and they didn’t have to ex­change busi­ness cards. All the prod­uct pre­sen­ta­tions were also up­loaded on the App.

Sup­port & Ses­sions

GPS re­ceived tremen­dous sup­port from lead­ing travel as­so­ci­a­tions like Travel Agents As­so­ci­a­tion of In­dia (TAAI), Travel Agents Fed­er­a­tion of In­dia (TAFI), Out­bound Tour Op­er­a­tors As­so­ci­a­tion of In­dia (OTOAI), En­ter­pris­ing Travel Agents As­so­ci­a­tion (ETAA), Travel Agents As­so­ci­a­tion of Gu­jarat (TAG), Travel Agents As­so­ci­a­tion of Pune (TAAP), etc. to name a few.

The first day in each city was ded­i­cated to prod­uct pre­sen­ta­tions. There were prod­uct pre­sen­ta­tions on how to re­de­fine travel com­merce by In­terGlobe Tech­nol­ogy Quo­tient (ITQ), in­no­va­tive in­ter­na­tional re­mit­tances and forex by FXKart, sail­ing on cruise by Gent­ing Cruise Lines, safe­guard­ing busi­ness from cy­ber threats by Prevoy­ance Cy­ber Foren­sic, an­cil­lary travel ser­vices by TrawellTag Cover More, des­ti­na­tion pre­sen­ta­tion by Zanz­ibar and Tan­za­nia Tourism, grow­ing busi­ness to­gether by Sahibji Group of Com­pa­nies, CRM tool for travel agents by Fu­turica and mak­ing busi­ness GST com­pli­ant by In­fozeal.

A GST ses­sion by tax ex­pert CA Man­ish Ga­dia, GMJ & Co, gave an in­sight on how GST will come into ef­fect. The ses­sion re­ceived a full house in each city and till late in the night. Agents at­tend­ing the GST ses­sion voiced their con­cerns to Ga­dia who in turn, along with Harmandeep Singh Anand, made sure all doubts were cleared.

New prod­uct launches

There have been quite a few new prod­uct launches at GPS this year. Ear­lier, at GPS Nag­pur, FXKart launched their new prod­uct ‘fly­remit’ which is an e-plat­form pro­vid­ing so­lu­tions for re­mit­tances. Travkart by Sahibji, Travel CRM by Fu­turica were launched be­sides, the global launch of Gul­liver’s In­dia.

ED­WIN

The Ed­u­ca­tional Des­ti­na­tion Work­shop In­ter­na­tional (ED­WIN) was ini­ti­ated this year for in­ter­na­tional as well as do­mes­tic des­ti­na­tions. ED­WIN is for agents who have at­tended GPS and they will be se­lected based on a cer­tain el­i­gi­bil­ity cri­te­ria at sub­sidised rates. Around 100 agents will be se­lected across all the cities. The work­shops will have fixed itin­er­ary with half day B2B ses­sions with ho­tels and sight inspections. Cur­rently, GPS is in dis­cus­sion with var­i­ous tourism boards like Malaysia, Philip­pines, Tan­za­nia, Zanz­ibar and Bali. Leh, Ladakh, has been fi­nalised for the first ED­WIN in Septem­ber by Ravine Trek.

Sin­ga­pore Air­lines and Gent­ing Cruise Lines have come on board to part­ner for the ED­WIN pro­gramme. ED­WIN will be re­stricted to the num­ber of days as worked out by GPS team and only one per­son from one or­gan­i­sa­tion can travel for it.

Pro­mot­ing Paramo­tor­ing

GPS is also pro­mot­ing Paramo­tor­ing as a sport and as a tourist at­trac­tion. The first paramo­tor­ing com­pe­ti­tion con­cluded in Nag­pur. There were 33 paramo­torists with 23 odd equip­ments and a team went to Thai­land to com­pete in the in­ter­na­tional com­pe­ti­tion where they won gold and sil­ver. Work­ing with Cap­tain R. K. Singh, Pres­i­dent, Paramo­tor­ing As­so­ci­a­tion in In­dia GPS wants to take this to the next level and make it an ad­ven­ture sport ac­tiv­ity in all the cities GPS is mov­ing around. GPS wants to make it into a sport­ing event where peo­ple can com­pete pro­fes­sion­ally and move to the next level. Since peo­ple go out­side In­dia to en­joy this it would be an op­por­tu­nity for peo­ple to ex­pe­ri­ence this within In­dia.

GPS for so­cial causes

Apart from pro­mot­ing tourism, GPS is also work­ing to­wards sup­port­ing so­cial causes and in Nag­pur it had fe­lic­i­tated Amit Sa­marth who would be com­pet­ing at the RAMM (Race Across Amer­ica), con­sid­ered the world’s tough­est en­durance

Way For­ward

After cov­er­ing the ma­jor six cities and mar­kets in the north, east, south and western re­gion with suc­cess­ful shows, GPS aims to grow big­ger next year. Though GPS will con­tinue the events at Nag­pur, Ahmed­abad, Chandi­garh, Kolkata, Kochi and Pune in 2018, there might be ad­di­tions of few more cities like Luc­know, Jaipur, Hy­der­abad and Ben­galuru, which have not been fi­nalised yet.

ED­WIN is for agents who have at­tended GPS and they will be se­lected based on a cer­tain el­i­gi­bil­ity cri­te­ria at sub­sidised rates. Around 100 agents will be se­lected across all the cities

bi­cy­cle race. He is the first In­dian who has com­pleted this race in his first at­tempt. Dr. Vi­nay Nan­gia from Su­raj Eye Institute was also fe­lic­i­tated where GPS wanted to in­form peo­ple that with­out vi­sion tourism can­not hap­pen.

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