GPS 2017 A gateway to Tier-II & III markets
Global Panorama Showcase (GPS) has come under the spotlight for all the right reasons. With the introduction of EDWIN this year and the roaring success of its mobile App, making the event accessible even after it’s over, GPS has taken the Tier-II & III ma
Over 7,000 travel trade professionals from across the country congregated at the Global Panorama Showcase this year as the show travelled to six cities, including its debut in Kochi and Pune. GPS 2017 kicked off with Nagpur in January, receiving a very good response from over 200 hosted buyers. The focus has been on agents from Tier-II and III markets. GPS Nagpur, which witnessed a gathering of over 1300 registered buyers, saw participants coming from the focus areas of Vidharba, Khandesh, Madhya Pradesh and Chhattisgarh. Post Nagpur, GPS travelled to Ahmedabad, Chandigarh, Kolkata, Kochi and concluded in Pune. The event recorded close to 7,000 registered delegates and hosted more than 900 buyers in all the six cities. The GPS team recorded an overwhelming response from Kochi and Pune, in spite of its debut in these cities.
GPS in 5 cities
In Ahmedabad, over 600 attendees gathered on Day 1 for product presentations and GST sessions. The Mayor of Ahmedabad attended the show, which saw 1,200 plus buyers during the three-day event. Travel trade professionals from Surat, Valsad, Navsari, and few cities of Rajasthan as well attended the show in Ahmedabad. While Chandigarh recorded thrice the number of buyers as compared to last year, including 200 hosted buyers, GPS Kolkata’s second edition witnessed buyers from the North East region in attendance. Apart from local agents from Kolkata, participants came in from Bhubaneswar, Cuttack and Jharkhand. In a first, GPS Kochi also recorded over a thousand attendees and the quality of buyers at the event was highly appreciated by the exhibitors with agents participating from cities like Bengaluru, Coimbatore, and Telangana.
GPS 2017 concluded with a bang in Pune with the maximum footfall compared to other cities. A lot of agents from Gujarat who couldn’t make it to the Ahmedabad edition, made sure they attended the finale in Pune.
App’s the way
The new GPS mobile App turned out to be a roaring success as it ensured the e-event was paperless, and the details and profiles of all buyers and sellers was virtually available even after the event was over. Among all the six cities, Kochi recorded the highest mobile app download rate of 90 per cent. The QR code feature enabled exhibitors to connect with buyers using the app and they didn’t have to exchange business cards. All the product presentations were also uploaded on the App.
Support & Sessions
GPS received tremendous support from leading travel associations like Travel Agents Association of India (TAAI), Travel Agents Federation of India (TAFI), Outbound Tour Operators Association of India (OTOAI), Enterprising Travel Agents Association (ETAA), Travel Agents Association of Gujarat (TAG), Travel Agents Association of Pune (TAAP), etc. to name a few.
The first day in each city was dedicated to product presentations. There were product presentations on how to redefine travel commerce by InterGlobe Technology Quotient (ITQ), innovative international remittances and forex by FXKart, sailing on cruise by Genting Cruise Lines, safeguarding business from cyber threats by Prevoyance Cyber Forensic, ancillary travel services by TrawellTag Cover More, destination presentation by Zanzibar and Tanzania Tourism, growing business together by Sahibji Group of Companies, CRM tool for travel agents by Futurica and making business GST compliant by Infozeal.
A GST session by tax expert CA Manish Gadia, GMJ & Co, gave an insight on how GST will come into effect. The session received a full house in each city and till late in the night. Agents attending the GST session voiced their concerns to Gadia who in turn, along with Harmandeep Singh Anand, made sure all doubts were cleared.
New product launches
There have been quite a few new product launches at GPS this year. Earlier, at GPS Nagpur, FXKart launched their new product ‘flyremit’ which is an e-platform providing solutions for remittances. Travkart by Sahibji, Travel CRM by Futurica were launched besides, the global launch of Gulliver’s India.
The Educational Destination Workshop International (EDWIN) was initiated this year for international as well as domestic destinations. EDWIN is for agents who have attended GPS and they will be selected based on a certain eligibility criteria at subsidised rates. Around 100 agents will be selected across all the cities. The workshops will have fixed itinerary with half day B2B sessions with hotels and sight inspections. Currently, GPS is in discussion with various tourism boards like Malaysia, Philippines, Tanzania, Zanzibar and Bali. Leh, Ladakh, has been finalised for the first EDWIN in September by Ravine Trek.
Singapore Airlines and Genting Cruise Lines have come on board to partner for the EDWIN programme. EDWIN will be restricted to the number of days as worked out by GPS team and only one person from one organisation can travel for it.
GPS is also promoting Paramotoring as a sport and as a tourist attraction. The first paramotoring competition concluded in Nagpur. There were 33 paramotorists with 23 odd equipments and a team went to Thailand to compete in the international competition where they won gold and silver. Working with Captain R. K. Singh, President, Paramotoring Association in India GPS wants to take this to the next level and make it an adventure sport activity in all the cities GPS is moving around. GPS wants to make it into a sporting event where people can compete professionally and move to the next level. Since people go outside India to enjoy this it would be an opportunity for people to experience this within India.
GPS for social causes
Apart from promoting tourism, GPS is also working towards supporting social causes and in Nagpur it had felicitated Amit Samarth who would be competing at the RAMM (Race Across America), considered the world’s toughest endurance
After covering the major six cities and markets in the north, east, south and western region with successful shows, GPS aims to grow bigger next year. Though GPS will continue the events at Nagpur, Ahmedabad, Chandigarh, Kolkata, Kochi and Pune in 2018, there might be additions of few more cities like Lucknow, Jaipur, Hyderabad and Bengaluru, which have not been finalised yet.
EDWIN is for agents who have attended GPS and they will be selected based on a certain eligibility criteria at subsidised rates. Around 100 agents will be selected across all the cities
bicycle race. He is the first Indian who has completed this race in his first attempt. Dr. Vinay Nangia from Suraj Eye Institute was also felicitated where GPS wanted to inform people that without vision tourism cannot happen.