ANKUSH NI­JHAWAN “

Ex­ec­u­tive Di­rec­tor, Global Panorama Show­case

Travel Talk - India - - GLOBAL PANORAMA SHOWCASE -

At GPS this year we re­ceived an over­whelm­ing re­sponse from all cities. The num­ber of ex­hibitors had dou­bled and so did the num­ber of at­ten­dees which was proof of the value of­fered through this ex­hi­bi­tion. GST is a burn­ing is­sue in the in­dus­try cur­rently, and we fo­cused on ed­u­cat­ing the trade re­gard­ing the same. The ses­sions on GST were well at­tended and many times lasted for long hours due to their in­ten­sity and knowl­edge quo­tient. The tech­nol­ogy adopted in this edi­tion of GPS was su­pe­rior to the last edi­tion and it was heart­en­ing to see an in­creased num­ber of at­ten­dees adopt­ing the GPS App. There was hardly any ex­change of busi­ness cards or dis­tri­bu­tion of brochures as dig­i­tal trans­mis­sion of in­for­ma­tion in­creased. Ahmed­abad and Chandi­garh showed growth in the mar­ket from last year while Kochi and Pune were new ad­di­tions this year to GPS. We be­lieve these are the mar­kets to tap into for growth in the fu­ture. For us, Kochi was a sur­prise as the re­sponse to GPS was ex­em­plary and bet­ter than any other city. Ker­ala is a big mar­ket which needs to be well catered to. Pune has emerged as an ex­tremely im­por­tant mar­ket for tourism but is usu­ally ig­nored be­cause of Mum­bai. Kolkata, how­ever, was slow and the re­sponse was not so great but we will make sure that in the next edi­tion we will put ex­tra ef­forts to bring this city on a par with the other en­thu­si­as­tic cities un­der GPS. GPS is the only show in the coun­try which is or­gan­ised by a large trade or­gan­i­sa­tion for the trade in sec­ondary and ter­tiary mar­kets. Go­ing for­ward, we will surely look at adding more cities and host GPS in eight cities in 2018.

The tech­nol­ogy adopted in this edi­tion of GPS was su­pe­rior to the last edi­tion and it was heart­en­ing to see an in­creased num­ber of at­ten­dees adopt­ing the GPS App. There was hardly any ex­change of busi­ness cards or dis­tri­bu­tion of brochures as dig­i­tal trans­mis­sion of in­for­ma­tion in­creased

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