Inter-Globe has been associated with GPS for a couple of years now and through it we have gained a platform to connect with our customers in the non-elite cities, which we, otherwise, would not have been able to do as conveniently as we did now. The response from our participation this year again has been really good. There has been a definite increase in the visibility of all our products through GPS and that has substantiated into an increase in our revenues as well.
To say the least, we were overwhelmed by the response we garnered though GPS. Since we take care of GST compliance and invoicing solution, which are some of the most pertinent issues in the country, we were thronged by travel agents seeking our advice and guidance in helping them run their businesses under the new GST regime. Through my interactions with the travel trade it was made apparent that many agents have issues regarding billing and the benefits and procedures involved. Our product helps the trade to file their invoices and taxes under GST and was a major crowd-puller, made possible by GPS.
We had participated at GPS Nagpur in 2015 and compared to that, I feel the show has come a very long way. We managed to have over 50 fruitful meetings in Chandigarh, with travel agents spanning across the entire North India, Punjab in particular. Agents from Ludhiana and Amritsar came as a very pleasant surprise to us; we were not even aware of the potential the travel agents and tour operators from these markets presented to us. We felt that many of our meetings were on a par with those we would have with agents in the Delhi or Mumbai markets, which are our key source markets.
Travel business in India is not restricted to Delhi, Mumbai and Bengaluru but goes well beyond that. Thus, GPS is our engagement platform with the rest of the country. This year we’ve participated at all GPS shows which proved successful for us. We interacted with many potential customers who will play a big role in the further cementing of our company in the Indian market. Our products were able to pique the interest of the attendees and we are looking forward to follow-up with the leads we received at the show.
We are very happy to be a part of the GPS team, which was gracious enough to invite us and give us an exclusive access to launch our products at the GPS platform. There was excitement and also a bit of scepticism when we had initially signed up with GPS with regards to the return on investment in Tier-II and III cities. But after attending GPS Nagpur and Ahmedabad and other cities, we have practically become GPSies. I don’t think that by partnering in big tradeshows in Delhi, Mumbai, Hyderabad or Bengaluru we have ever got this kind of a massive response for our product.
GPS is a new concept for the Tier-II and III markets. There have been other events as well but none have really given these markets the kind of push that GPS has. It provided us with excellent opportunity to interact with not only our regular buyers, but also engage with new ones and possibly even bring to our kitty some game changing partners. We had over 150 interactions at every city this year. There has been a definite improvement in this year’s GPS in terms of management, the integration of technology and most importantly in terms of the buyers.
The quality of the travel agents and tour operators we got to meet at GPS certainly exceeded our expectations. We wanted to introduce the Tier-II and III cities to our van tour products in the UK and Europe and in this endeavour, GPS has helped us in successfully reaching out to a big audience. We received many queries at the show and now we’ll be looking forward to close the numerous leads we generated through GPS.
Our participation at GPS has proved beneficial as we have interacted with scores of agents across the various cities and gained many potential leads as well. Our cruise products and offerings were able to extract a lot of queries and booking request from travel agents hailing from Tier-II and III cities. Along with Star Cruises, this year, we added Club Med properties, Montigo Resort Batam and Tanjung Rhu Resort to our list of offerings. We even launched exclusive priced packages which were also a great success. With every edition, the quality of buyers too seems to get better and more focused.
GPS gave us an excellent stage to introduce ourselves to those who were unacquainted with what we offer, especially in the Tier-II and III markets. There was a clear message in the adoption of technology at GPS — to go green in our businesses. The platform allowed the exchange of ideas and knowledge not only with the travel agents in the secondary markets but also with us in terms of industry norms, regulations and of course, the untapped potential prevalent in the secondary and tertiary markets. Despite the enormous success we have enjoyed here, we still hope and expect this show to perform better in the future editions.
We attended GPS for the first time this year and the concept of the show was very good. We generally see a B2C concept in travel industry, but the idea of B2B in travel encouraged us to participate in GPS. The structured meetings would lead to business and for both the buyers and sellers there would be a winwin situation. We decided to participate in all the GPS events that’s going to happen in 2018 as the state tourism board would get more buyers because of the networking.
It was our first time at GPS and we loved the experience. The excellent quality of buyers and a great platform to interact with the travel fraternity, summed up GPS for us. We met a lot of people, which really gave a boost to our product and the travel industry in general. We exhibited in many cities and the responses we received from each city were just amazing. We look forward to the next year of GPS and would love to come back again and participate in each of these shows.
Aarish Khan Vice President–Sales (India) Travel Boutique Online
Key Account Manager Cleartax
Yorker Holidays Services
Senior Manager-Sales Tamarind Global
Business Manager Sales- Punjab and J&K, IndiGo Airlines
Trade Manager, Tourism office of Spain-Mumbai
Chief Executive Officer Fxkart.com
Abdul Hadi Shaikh
Abhishek Varma CEO European Tours
Sunil Talreja Vice President-International Passenger Sales, InterGlobe Air Transport
Managing Partner Explora
Manager (Marketing), Tourism Corporation of Gujarat Ltd