Travel Talk - India - - GLOBAL PANORAMA SHOWCASE -

In­ter-Globe has been as­so­ci­ated with GPS for a cou­ple of years now and through it we have gained a plat­form to con­nect with our cus­tomers in the non-elite cities, which we, oth­er­wise, would not have been able to do as con­ve­niently as we did now. The re­sponse from our par­tic­i­pa­tion this year again has been re­ally good. There has been a def­i­nite in­crease in the vis­i­bil­ity of all our prod­ucts through GPS and that has sub­stan­ti­ated into an in­crease in our rev­enues as well.

To say the least, we were over­whelmed by the re­sponse we gar­nered though GPS. Since we take care of GST com­pli­ance and in­voic­ing so­lu­tion, which are some of the most per­ti­nent is­sues in the coun­try, we were thronged by travel agents seek­ing our ad­vice and guid­ance in help­ing them run their busi­nesses un­der the new GST regime. Through my in­ter­ac­tions with the travel trade it was made ap­par­ent that many agents have is­sues re­gard­ing billing and the ben­e­fits and pro­ce­dures in­volved. Our prod­uct helps the trade to file their in­voices and taxes un­der GST and was a ma­jor crowd-puller, made pos­si­ble by GPS.

We had par­tic­i­pated at GPS Nag­pur in 2015 and com­pared to that, I feel the show has come a very long way. We man­aged to have over 50 fruit­ful meet­ings in Chandi­garh, with travel agents span­ning across the en­tire North In­dia, Pun­jab in par­tic­u­lar. Agents from Lud­hi­ana and Am­rit­sar came as a very pleas­ant sur­prise to us; we were not even aware of the po­ten­tial the travel agents and tour op­er­a­tors from these mar­kets pre­sented to us. We felt that many of our meet­ings were on a par with those we would have with agents in the Delhi or Mum­bai mar­kets, which are our key source mar­kets.

Travel busi­ness in In­dia is not re­stricted to Delhi, Mum­bai and Ben­galuru but goes well be­yond that. Thus, GPS is our en­gage­ment plat­form with the rest of the coun­try. This year we’ve par­tic­i­pated at all GPS shows which proved suc­cess­ful for us. We in­ter­acted with many po­ten­tial cus­tomers who will play a big role in the fur­ther ce­ment­ing of our com­pany in the In­dian mar­ket. Our prod­ucts were able to pique the in­ter­est of the at­ten­dees and we are look­ing for­ward to fol­low-up with the leads we re­ceived at the show.

We are very happy to be a part of the GPS team, which was gra­cious enough to in­vite us and give us an ex­clu­sive ac­cess to launch our prod­ucts at the GPS plat­form. There was ex­cite­ment and also a bit of scep­ti­cism when we had ini­tially signed up with GPS with re­gards to the re­turn on in­vest­ment in Tier-II and III cities. But after at­tend­ing GPS Nag­pur and Ahmed­abad and other cities, we have prac­ti­cally be­come GPSies. I don’t think that by part­ner­ing in big tradeshows in Delhi, Mum­bai, Hy­der­abad or Ben­galuru we have ever got this kind of a mas­sive re­sponse for our prod­uct.

GPS is a new con­cept for the Tier-II and III mar­kets. There have been other events as well but none have re­ally given these mar­kets the kind of push that GPS has. It pro­vided us with ex­cel­lent op­por­tu­nity to in­ter­act with not only our reg­u­lar buy­ers, but also en­gage with new ones and pos­si­bly even bring to our kitty some game chang­ing part­ners. We had over 150 in­ter­ac­tions at ev­ery city this year. There has been a def­i­nite im­prove­ment in this year’s GPS in terms of man­age­ment, the in­te­gra­tion of tech­nol­ogy and most im­por­tantly in terms of the buy­ers.

The qual­ity of the travel agents and tour op­er­a­tors we got to meet at GPS cer­tainly ex­ceeded our ex­pec­ta­tions. We wanted to in­tro­duce the Tier-II and III cities to our van tour prod­ucts in the UK and Europe and in this en­deav­our, GPS has helped us in suc­cess­fully reach­ing out to a big au­di­ence. We re­ceived many queries at the show and now we’ll be look­ing for­ward to close the nu­mer­ous leads we gen­er­ated through GPS.

Our par­tic­i­pa­tion at GPS has proved ben­e­fi­cial as we have in­ter­acted with scores of agents across the var­i­ous cities and gained many po­ten­tial leads as well. Our cruise prod­ucts and of­fer­ings were able to ex­tract a lot of queries and book­ing re­quest from travel agents hail­ing from Tier-II and III cities. Along with Star Cruises, this year, we added Club Med prop­er­ties, Mon­tigo Re­sort Batam and Tan­jung Rhu Re­sort to our list of of­fer­ings. We even launched ex­clu­sive priced pack­ages which were also a great suc­cess. With ev­ery edi­tion, the qual­ity of buy­ers too seems to get bet­ter and more fo­cused.

GPS gave us an ex­cel­lent stage to in­tro­duce our­selves to those who were un­ac­quainted with what we of­fer, es­pe­cially in the Tier-II and III mar­kets. There was a clear mes­sage in the adop­tion of tech­nol­ogy at GPS — to go green in our busi­nesses. The plat­form al­lowed the ex­change of ideas and knowl­edge not only with the travel agents in the sec­ondary mar­kets but also with us in terms of in­dus­try norms, reg­u­la­tions and of course, the un­tapped po­ten­tial preva­lent in the sec­ondary and ter­tiary mar­kets. De­spite the enor­mous suc­cess we have en­joyed here, we still hope and ex­pect this show to per­form bet­ter in the fu­ture edi­tions.

We at­tended GPS for the first time this year and the con­cept of the show was very good. We gen­er­ally see a B2C con­cept in travel in­dus­try, but the idea of B2B in travel en­cour­aged us to par­tic­i­pate in GPS. The struc­tured meet­ings would lead to busi­ness and for both the buy­ers and sell­ers there would be a win­win sit­u­a­tion. We de­cided to par­tic­i­pate in all the GPS events that’s go­ing to hap­pen in 2018 as the state tourism board would get more buy­ers be­cause of the net­work­ing.

It was our first time at GPS and we loved the ex­pe­ri­ence. The ex­cel­lent qual­ity of buy­ers and a great plat­form to in­ter­act with the travel fraternity, summed up GPS for us. We met a lot of peo­ple, which re­ally gave a boost to our prod­uct and the travel in­dus­try in general. We ex­hib­ited in many cities and the re­sponses we re­ceived from each city were just amaz­ing. We look for­ward to the next year of GPS and would love to come back again and par­tic­i­pate in each of these shows.

Aar­ish Khan Vice Pres­i­dent–Sales (In­dia) Travel Bou­tique On­line

Key Ac­count Man­ager Cleartax

Ro­hit Taneja

Vi­neet Srivastava


Yorker Hol­i­days Ser­vices

Mad­hukar Kher

Se­nior Man­ager-Sales Tamarind Global

Busi­ness Man­ager Sales- Pun­jab and J&K, IndiGo Air­lines

Pankaj Sharma

Lisha Kr­ish­nan

Trade Man­ager, Tourism of­fice of Spain-Mum­bai

Chief Ex­ec­u­tive Of­fi­cer Fxkart.com

Abdul Hadi Shaikh

Ab­hishek Varma CEO Euro­pean Tours

Su­nil Tal­reja Vice Pres­i­dent-In­ter­na­tional Pas­sen­ger Sales, In­terGlobe Air Trans­port

Sunny Katara

Man­ag­ing Part­ner Ex­plora

K Biswas

Man­ager (Mar­ket­ing), Tourism Cor­po­ra­tion of Gu­jarat Ltd

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