To say the least, GPS for us this year was very productive. Not only did it provide us with an excellent common ground with the Tier-II and III agents but the networking sessions helped facilitate one-to-one interactions that have now opened avenues to further tap into these markets. Taking advantage of the opportunity provided, we were able to showcase our destination through product presentations, brochures, maps and videos to all the agents present, thereby creating interest in the destination. The fact that we have received requests from over 350 agents to send them supplier and destination information goes to show how far along these markets have come in India.
We associated with GPS for the first time in West Bengal and it was the concept that brought us together. The seminars were interactive and knowledgeable and we learnt a lot of things from the show. We planned to promote Gujarat Tourism in the Bengal market and managed to reach out to a lot of people. There was a high footfall of visitors and keeping that in mind, we are expecting a lot of traction for Gujarat in the near future. We are hoping for the best for Gujarat Tourism.
GPS presented us with a wonderful opportunity to interact with the local travel agents to exchange information and turn them into our distributors, who could promote our business and work as partners. Our product that we showcased was an Appbased calling card that travellers could use to call anywhere in the world. The product was met with a lot of zeal and we are expecting a good business as the Tier-II and Tier-III cities are the next big markets to capture in the travel industry.
We associated with all the cities of GPS this year and we got an amazing response from the Tier-II cities. The main focus of our company was to tap a lot of buyers from the Tier-II cities and we focused on near-by cities such as Ranchi, Siliguri and Guwahati through GPS. Our new programme of Global Visa was showcased at GPS and the product was received well among the travel agents. There is a lot of potential in the smaller cities and we can definitely increase our market share by capturing these cities.
We tied up with GPS for pan India events and as a brand, GPS has grown with each passing year. The App-based paperless show is a unique idea. GPS was a really good event for us as our stall received good traction. There were queries for our leisure properties in Udaipur, Jaipur and Goa. It was a great beginning and we wish to extend this partnership with GPS. We expect a healthy growth for us and GPS in the coming years.
We debuted this year at GPS and the response received was overwhelming and beyond our expectations. The attendees were not only responsive but eager to know about the products that we have on offer. I would give full marks to GPS for putting up this brilliant show for the B2B marketplace. We showcased our products like www.travcar.com and www.sahibjionline.com and got a lot of traction from the buyers. We would love to come back next year for GPS with new offers and packages.
Though the Tier-II and III markets are no longer unexplored, but they are still underserviced or are operating at lower productivity. This is where an opportunity like GPS has helped us gain from these markets. While currently FITs and leisure travellers constitute majority of the travellers from the secondary and tertiary markets, we are fast gaining presence amongst the other segments as well. Our participation at GPS yielded an excellent reception from across the trade including in the new entrant markets of Pune and Kochi. Through the course of the three cities we visited, we were able to position Holland as the destination of value and most importantly, of choice amongst all the travel agents we met.
GPS was wonderful this year and with newer cities coming in, there was a lot of traction and the travel agents who showcased new destinations met with a good response from the buyers. We promoted destinations like Zanzibar and Tanzania and generated awareness among the buyers for these places. GPS turned out to be a great platform where we met many new travel agents and buyers. We visited the markets which we had not explored earlier and met new customers. GPS was a successful venture.
GPS, this year was a really good event and we got to showcase our product to a lot of buyers and sellers. Cyber security is a real threat and we were able to generate awareness amongst the attendees regarding the same at GPS. There were a lot of queries among the buyers for our security system. Like other industries, travel industry is also going digital and it is our duty to provide security to everyone. We had a training session on how to recover data and also on ethical hacking.
We got a chance to interact with buyers through GPS and the buyers showed a lot of interest in our products. It was a nice platform that GPS had arranged for exhibitors and buyers alike of the Tier-II and Tier-III cities. We participated in GPS last year as well and had received a good response which is why we exhibited our products this year as well. Our products Star Cruises and Singapore Airlines were met with a lot of interest and we would be expecting good business from the prospective clients.
Destination Manager Jewels of Romantic Europe
Destination Vice President NBTC Holland Marketing
Senior Associate Executive Manager Tourism Corporation of Gujarat
Cozmo Travel World
Zanzibar Tourism Promotion Centre
Product Head BrilVoice
The Lalit Great Eastern Kolkata
Samarth Bhaskar Bhat Cyber Security Consultant, Prevoyance Cyber Forensics
Director of Finance Yorker Holidays Services
GM- Sales & Operations Sahibji Travels & Tours