13th In­ter­na­tional Travel Expo in Viet­nam

With in­ter­na­tional in­bound trav­eller num­bers in­creas­ing by al­most 30 per cent in the first five months of 2017, Viet­nam’s premier global tourism event, the In­ter­na­tional Travel Expo, re­turns to Ho Chi Minh City for the 13th year, from Septem­ber 7-9, 2017,

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The theme for 2017’s In­ter­na­tional Travel Expo in Ho Chi Minh City (ITE HCMC) is ‘Your Gate­way to Tourism in Asia’, as it cel­e­brates ASEAN’s 50th an­niver­sary and em­braces ASEAN as a sin­gle and united tourism des­ti­na­tion.

The an­nual In­ter­na­tional Travel Expo is a key in­ter­na­tional tourism event in Viet­nam and the largest event of its kind in the Mekong sub­re­gion for both in­bound and out­bound mar­kets. Recog­nised as Viet­nam’s one and only na­tional tourism event by Viet­nam’s Min­istry of Cul­ture, Sports & Tourism, it is also the only travel event en­dorsed by the tourism al­liance of all five coun­tries in the Mekong re­gion. ITE HCMC is or­gan­ised by the Viet­nam Na­tional Ad­min­is­tra­tion of Tourism (VNAT); HCMC Depart­ment of Tourism; Viet­nam Trade Fair & Ad­ver­tis­ing Joint Stock (VINEXAD); and In­forma Ex­hi­bi­tions, and sup­ported by the Min­istry of Tourism, Cam­bo­dia; Min­istry of In­for­ma­tion, Cul­ture and Tourism, Lao PDR; Min­istry of Ho­tels & Tourism, Myan­mar; and Min­istry of Tourism and Sports, King­dom of Thai­land.

The first two days of the event cater to trade pro­fes­sion­als while the third day to trade vis­i­tors as well as the public; spe­cial pro­mo­tions, travel pack­ages, stage ac­tiv­i­ties and per­for­mances are the high­lights of this event. Fol­low­ing the suc­cess of last year’s edi­tion and the pos­i­tive po­si­tion­ing of Viet­nam as the tourism hotspot cur­rently, the or­gan­is­ers of ITE HCMC 2017 are ex­pect­ing an over­all in­crease of 20 per cent in par­tic­i­pa­tion over the last year. This year, ITE HCMC will host a mul­ti­tude of na­tional pavil­ions and the cur­rent con­firmed par­tic­i­pa­tion in­cludes mem­bers from Cam­bo­dia, In­done­sia, Ja­pan, Korea, Tai­wan and Thai­land (more to be an­nounced soon). Fur­ther, ex­hibitors sure to par­tic­i­pate in­clude air­lines, ho­tels and re­sorts, tour com­pa­nies and travel rep­re­sen­ta­tives from coun­tries like Aus­tralia, Cam­bo­dia, Ger­many, In­dia, In­done­sia, Ja­pan, Korea, Malaysia, and Maldives. The event has also in­vited 300 in­ter­na­tional and re­gional travel buy­ers from 50 ma­jor mar­kets.

At ITE HCMC, the net­work­ing events in­clude a se­ries of high-pow­ered sem­i­nars on top­ics re­lat­ing to emerg­ing travel and tourism, sus­tain­abil­ity, travel tech­nol­ogy, so­cial me­dia for tourism and hos­pi­tal­ity, in­vest­ment tourism de­vel­op­ment etc. Over 3600 meet­ings were con­ducted be­tween buy­ers and sell­ers last year, and the or­gan­is­ers ex­pect the num­ber to grow by 15 per cent this year. The Hosted Buyer Pro­gramme al­lows buy­ers, from leisure, cor­po­rate, MICE, lux­ury, and spe­cial in­ter­est travel com­pa­nies to en­joy pre-show and post-show tours to ex­plore Viet­nam. Jack Wei, Gen­eral Man­ager, In­forma Ex­hi­bi­tions, and Co-Or­gan­iser of ITE HCMC, adds, “ITE HCMC’s stel­lar per­for­mance record through­out the decade is fur­ther strength­ened by the suc­cess of the 2016 edi­tion, and this has re­sulted in more ex­hibitors and buy­ers par­tic­i­pat­ing in this year’s event. In ad­di­tion, Viet­nam’s boom­ing tourism in­dus­try is reach­ing even greater heights. Ac­cord­ing to a re­cent an­nounce­ment by the United Na­tions World Tourism Or­gan­i­sa­tion, Viet­nam was ranked 7th in the list of the world’s top 20 fastest grow­ing travel des­ti­na­tions. Also, there was a 24.6 per cent surge in the num­ber of for­eign vis­i­tors ar­riv­ing in the coun­try in 2016 com­pared to the pre­vi­ous year.”

ITE HCMC’s stel­lar per­for­mance record is fur­ther strength­ened by the suc­cess of the 2016 edi­tion, and this has re­sulted in more ex­hibitors and buy­ers par­tic­i­pat­ing in this year’s event

J Jack kW Wei i Gen­eral Man­ager, In­forma Ex­hi­bi­tions, and Co-or­gan­iser, ITE HCMC

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