10.6% hike in tourism for Dubai

The emi­rate main­tains a strong 2017 tourism per­for­mance, with high dou­ble-digit spikes from five of top 10 source mar­kets; In­dia sur­passes one mil­lion vis­i­tors in a six-month pe­riod for the first time

Travel Talk - Middle East - - STATISTICS - TT BU­REAU

Arecord to­tal of 8.06 mil­lion in­ter­na­tional overnight tourists ar­rived in Dubai dur­ing the first six months of 2017, re­flect­ing a stel­lar 10.6 per cent in­crease over the same pe­riod last year. Fig­ures re­leased by Dubai’s De­part­ment of Tourism and Com­merce Mar­ket­ing (Dubai Tourism) af­firm the foun­da­tional strength, and sus­tained ac­cel­er­a­tion of the emi­rate’s tourism sec­tor, as it stayed the course of its im­pres­sive growth tra­jec­tory from Jan­uary this year, un­der­scor­ing the ex­pand­ing ap­peal of Dubai as a global tourism des­ti­na­tion of choice.

Al­most all of Dubai’s top 20 in­bound vis­i­tor source mar­kets saw pos­i­tive or near sta­ble year-on-year per­for­mances in H1 2017, with five of the top 10 de­liv­er­ing stand­out dou­ble-digit growth. In­dia con­tin­ued to top the list of traf­fic gen­er­a­tors, for the first time cross­ing the 1 mil­lion mark over a six-month pe­riod with 1,051,000 Indians vis­it­ing the city be­tween Jan­uary and June, up 21 per cent over the same pe­riod last year. Saudi Ara­bia and the UK re­tained their spots as the sec­ond and third largest feeder mar­kets re­spec­tively, with the for­mer ral­ly­ing to sta­bilise in June de­spite fac­ing eco­nomic chal­lenges in 2017, while the lat­ter de­liv­ered re­li­able vol­umes backed by solid 4 per cent year-on-year growth.

The strate­gic im­pe­tus of re­cent reg­u­la­tory changes grant­ing ci­ti­zens from China and Rus­sia free visa-onar­rival ac­cess to the UAE was ev­i­dent in the con­tin­ued growth peaks be­ing de­liv­ered from th­ese mar­kets as they topped the charts with 55 per cent and 97 per cent in­creases re­spec­tively over the first six months of 2016. As a re­sult, China de­liv­ered 413,000 vis­i­tors to end H1 2017 in fifth place, and Rus­sia ce­mented its re­turn to the top 10 with 233,000 vis­i­tors. With the ex­cep­tion of Oman – the GCC’s sec­ond high­est vol­ume driver – which con­tin­ued its neg­a­tive slide through 2017 wit­ness­ing a sharp 30 per cent de­cline, the re­main­der of the top 10 all saw in­creased con­tri­bu­tions. The USA con­tin­ued its resur­gence to end mid-year up 6 per cent in sixth place, fol­lowed by Pak­istan up 11 per cent in sev­enth, Iran up 27 per cent in eighth, and Ger­many up 6 per cent in ninth spots re­spec­tively.

From a re­gional per­spec­tive, West­ern Europe con­trib­uted 21 per cent of the overnight vis­i­tor vol­umes, main­tain­ing its pole po­si­tion from ear­lier in the year, re­flec­tive of Dubai Tourism’s strong in­ter­na­tional des­ti­na­tion mar­ket­ing ef­forts aimed at driv­ing con­sid­er­a­tion from a wider spec­trum of Euro­pean mar­ket seg­ments. Dubai sus­tained its ap­peal among tra­di­tional strong­hold mar­kets across the GCC that col­lec­tively ac­counted for 19 per cent of traf­fic dur­ing H1 2017, driven by ef­forts to con­tin­u­ally re­vive the city’s of­fer­ings en­cour­ag­ing fre­quency of reg­u­lar re­peat travel.

North and South-East Asia as well as the Rus­sia, CIS and East­ern Europe bloc both saw 2 per cent gains over their 2016 year-end con­tri­bu­tions to end H1 2017 with 11 and 7 per cent shares re- spec­tively. This per­for­mance is at­trib­ut­able to a se­ries of sus­tained cross-in­dus­try ac­tiv­i­ties to raise gen­eral mar­ket aware­ness and tan­gi­bly grow vis­i­ta­tion via struc­tured trade part­ner­ships from th­ese high­po­ten­tial mar­kets.

South Asia, mean­while, de­liv­ered a ro­bust 18 per cent share, mak­ing it the num­ber three re­gional con­trib­u­tor, fol­lowed by the MENA re­gion in fourth place with a sta­ble 12 per cent share. Round­ing off the re­gional mix and re­flect­ing the con­tin­ued di­ver­sity of Dubai’s vis­i­ta­tion base, the Amer­i­cas con­trib­uted 6 per cent in vol­umes, Africa 4 per cent and Aus­trala­sia the fi- nal 2 per cent for the pe­riod from Jan­uary to June 2017, largely sim­i­lar to their pro­por­tions in 2016.

His Ex­cel­lency He­lal Saeed Al­marri, Di­rec­tor Gen­eral, Dubai Tourism, com­mented: “We are ex­tremely pleased that Dubai has sus­tained the mo­men­tum of

We are ex­tremely pleased that Dubai has sus­tained the mo­men­tum of growth we achieved in the first quar­ter to de­liver a strong dou­ble-digit per­for­mance through H1 2017

growth we achieved in the first quar­ter to de­liver a strong dou­ble-digit per­for­mance through H1 2017, set­ting the stage for con­tin­ued ac­cel­er­a­tion in tourism vol­umes and GDP con­tri­bu­tion this year. Along­side the con­tin­u­ous ex­pan­sion and en­hance­ment of Dubai’s in­fra­struc­ture and tourism propo­si­tion, and backed by the strength of our in­dus­try stake­hold­ers across gov­ern­ment and pri­vate sec­tors, our goal now is to en­sure that the city builds on this pos­i­tive tra­jec­tory through not just the re­main­der of 2017 but also fur­ther, to get us closer to our Tourism Vi­sion 2020 tar­get of 20 mil­lion an­nual tourist ar­rivals.”

H.E.HE He­lalH l lS Saeedd Al Al­mar­rii

Di­rec­tor Gen­eral Dubai Tourism

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