Gearing for new trends
Many properties and airlines are increasing their capacities towards South Asian region expecting billions of dollars in turnover in the time to come. A question that arises at this point in time is whether the Asian market is ready to receive with open arms the luxury-seeking Middle East travellers. In most cases, there is a gap between the actual needs of the traveller and what the destinations wish to roll out to the traveller from the Middle Eastern region.
Certain South Asian countries have definitely scored one or two points higher than most others as they have taken the time and precautions to understand the travellers from this region but in most cases we have witnessed otherwise; the reason is that the Middle Eastern traveller needs more personalisation in their ventures. Japan and China are emerging inbound markets in the UAE, but are they ready to negotiate according to the terms of the Middle Eastern clientele.
Personalisation has become the buzz word in the trendsetting UAE. A few years ago, technology was hitherto unknown in this region, yet the setting up of various European technology giants pave the way for this market to gear up and take up the challengers that accompanied it. Today, Middle Eastern travellers have definitely overtaken most other more mature markets as a leader in trending as they move up to fulfill their goals. The UAE and Saudi Arabia are two countries which seem to be at the helm of utilising travel technology, hence the focus is on them. The UAE has taken one step further in ensuring their step on a different form of tourism altogether, what we know as space tourism. Artificial Intelligence is another aspect. A key point to note here is that these technologies have embraced people so much so that they have lost the human touch.
As UAE gets closer to vision 2020, new plans and regulations are been implemented to ensure that a more compliant society is developed over the next few years by the introduction of VAT in the two states from January 1, 2018.