1st Travel Tuesday in Dubai
Travel Tuesday is a networking event where various destinations and airlines can meet and network with corporates, MICE and travel trade.
The inaugural session will be hosted with Singapore Tourism and Singapore Airlines on October 17, at the Taj Hotel Dubai. According to the organiser of the event Ashwin Singh, Managing Director, Plus Point, the event is setup in two segments. In the first segment there will be decision makers from the various corporates and MICE organisers who will attend a presentation of the supporting destination and the airline where they will get all the information that will help them to plan for future business. In the second segment there will be colleagues from the travel trade who are actively promoting and selling the supporting destination.
Singh says, “One of the biggest challenge for promoting destinations and their airlines in a networking trade event is to achieve an ROI and unfortunately this is not happening. Many desti- nations do not have access to corporates directly. Travel Tuesday had been launched to achieve that ROI and educate the awareness to the corporates, MICE organisers and the travel trade associates information that they do not get first hand. Many people are not even aware of a destination tourism board presence in the region. This event will help people to understand various destinations to plan their companies future MICE or individual travel.”
Many events are done once a month which lose out steam and others are done once every year. This event will be held once every two months on a Tuesday and will stay focused on helping destinations and their airlines on achieving an ROI. They expect all destinations and their airlines having local office based in the UAE and also those who have no presence to take advantage of the Travel Tuesday event to reach out to these decision makers from corporates and travel and drive more business to their respective countries.
One of the biggest challenge for promoting destinations and their airlines in a networking trade event is to achieve an ROI and unfortunately this is not happening
AshwinAh i Si Singhh Managing Director Plus Point, Arabian Travel Award winner