Cen­tara en­ters Oman with Mus­cat ho­tel

Cen­tara opened its doors re­cently for clients in Mus­cat with their Cen­tara Mus­cat Ho­tel in Oman. Con­ve­niently lo­cated in the busi­ness and res­i­den­tial precinct, the ho­tel is just 10 min­utes away from the Mus­cat In­ter­na­tional air­port. Gen­eral Man­ager An­thon

Travel Talk - Middle East - - HOTELS - TT BU­REAU

Q Please share an over­view about the new prop­erty in Mus­cat?

Cen­tara Mus­cat Ho­tel of­fers 152 rooms. It is a mod­ern city ho­tel fea­tur­ing well-rounded fa­cil­i­ties; three restau­rants serv­ing Thai, tra­di­tional Turk­ish dishes and other in­ter­na­tional favourites, a ded­i­cated Thai spa – Cen­tara’s sig­na­ture SPA Cen­va­ree, a rooftop pool and ter­race with views over­look­ing the Gulf of Oman, five meet­ing fa­cil­i­ties that can hold up to 250 guests, pre­mium lounge and com­pli­men­tary WiFi. We are con­ve­niently lo­cated in Ghala Heights, a de­vel­op­ing busi­ness and res­i­den­tial area which is just 10-min­utes from Mus­cat In­ter­na­tional Air­port and Oman Con­ven­tion and Ex­hi­bi­tion Cen­ter, suit­able for both busi­ness and leisure trav­ellers.

The room in­ven­tory com­prises 152 rooms; 120 Deluxe Rooms, 25 Pre­mium Club Rooms and 7 Busi­ness Club Suites. The 33-square-me­tre Deluxe Rooms of­fer an op­tion of king-sized or twin beds. Pre­mium Club rooms come with Pre­mium Class ben­e­fits, in­clud­ing ac­cess to the top-floor Pre­mium Lounge where three meals are served daily. Busi­ness Club Suites of­fer com­fort­able liv­ing rooms and pre­mium ben­e­fits – ideal for cou­ples, small fam­i­lies or busi­ness trav­ellers who want more space to re­lax af­ter a busy day.

Q What is unique from the rest of the prop­er­ties?

The Cen­tara brand rep­re­sents unique Thai hos­pi­tal­ity and we will be the first one to bring this ex­pe­ri­ence to the re­gion. We be­lieve that with our com­pre­hen­sive and mod­ern fa­cil­i­ties match­ing those in a stan­dard four-star Cen­tara ho­tel, cou­pled with its supreme lo­ca­tion, Cen­tara Mus­cat Ho­tel Oman will be an ideal ac­com­mo­da­tion choice for those as- pir­ing for a city ex­plo­ration and those on a busi­ness trip.

Q Tell us about the meet­ing fa­cil­i­ties at the hote;?

We have a to­tal of five meet­ing halls. The big­gest one is about 237-squareme­tre Ban­quet Hall which is large enough to ac­com­mo­date cock­tail re­cep­tions of 250 peo­ple, or 220 seated the­atrestyle. It is com­ple­mented by a pre-func­tion area. The ho­tel also of­fers four smaller venues. They in­clude a board­room which can be ad­justed from 33 to 39 square me­tres to fit a range of uses from busi­ness meet­ings to pre­sen­ta­tions and sem­i­nars. Each meet­ing room comes with mod­ern au­dio-vis­ual equip­ment and com­pli­men­tary wire­less in­ter­net ac­cess. An­other con­fer­ence room, along with the pleas­ant rooftop ter­race, can ac­com­mo­date up to 80 peo­ple – per­fect for an evening event, with the Gulf of Oman as a glit­ter­ing back­drop.

Q How will you pro­mote the prop­erty with agents? Do they have any spe­cial ben­e­fits?

We pro­vide com­mis­sion­able rates to agents and pro­mo­tional of­fers in ev­ery sea­son are in place for them to avail to en­sure that our prop­erty is easy for them to sell. We also do a lot of Fam tours to cre­ate more aware­ness of the prod­uct as well as Mus­cat as a des­ti­na­tion.

Q Will the prop­erty be tar­get­ing busi­ness or leisure clien­tele?

We are tar­get­ing mainly MICE and busi­ness trav­ellers as the ho­tel is foot­steps away from the gov­ern­ment min­istries and ma­jor com­pa­nies and busi­nesses around the area. The newly-opened Oman Con­ven­tion and Ex­hi­bi­tion Cen­ter is just an easy 10-minute drive.

We are also ex­pect­ing a growth on leisure trav­ellers with Oman’s gov­ern­ment fo­cus­ing on the de­vel­op­ment of its tourism sec­tor as part of the Omani Tourism Strat­egy 2040 where mas­sive in­vest­ments have been made to cre­ate sup­port­ing in­fra­struc­tures, and this will be an­other tar­get mar­ket for us as the ho­tel is sit­u­ated to cater for both busi­ness and leisure.

Q How im­por­tant is the ME mar­ket for Cen­tara?

Tourist ar­rivals in Oman have in­creased by 15 per cent on the first few months of 2017 and al­most 50 per cent of the tourist ar­rivals come from the Mid­dle East. The GCC coun­tries are the main im­por­tant source mar­kets as many trav­ellers opt to stay closer to home or travel do­mes­ti­cally. With sev­eral bil­lion dol­lars in GDP, ME mar­ket are a highly valu­able con­sumers that rep­re­sents a huge op­por­tu­nity for growth-ori­ented com­pa­nies like Cen­tara that want to ex­pand in­ter­na­tion­ally.

We are also ex­pect­ing a growth on leisure trav­ellers with Oman’s gov­ern­ment fo­cus­ing on the de­vel­op­ment of its tourism sec­tor

Q What are the strate­gies used to at­tract more vis­i­tors from ME to the prop­erty?

We have cho­sen part­ners that can help broaden our reach to our clients. We have placed our­selves and set-up our rates with key travel agents (lo­cal and re­gional), whole­salers and DMCs. We do a lot of di­rect sales to meet cor­po­rate clients pro­vid­ing them with prac­ti­cal, ef­fi­cient in­for­ma­tion that de­tails how we can ac­com­mo­date them and why our ho­tel is the best fit. Road­shows and re­gional mar­ket­ing pro­mo­tions and ads.

Anthony A th W Wright i ht Gen­eral Man­ager Cen­tara Mus­cat Ho­tel

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