Identifying travel trends in India

The travel and hospitality industry in India is changing drastictally owing to technological advances. We bring you some recent trends that impact travel bookings.

Rise of the millennials

Indians under 35 years (millennials) represent 28 per cent of the population. An emerging trend of younger population taking on leisure and adventure travel has been observed in the recent past. The millennials segment is extensively using online portals and apps while planning and transacting. Social media also plays a key role while prioritising travel choices.

Increasing penetration of online booking platforms

The share of online bookings for domestic air travel and hotel reservations account for 44% and 17% of their respective markets. The integration and availability of these services by OTAs on a single platform has given a major boost to the industry.

Digitalisation streamlines documentation process

The Passport Seva Project was launched in 2010 by the Ministry of External Affairs in partnership with Tata Consultancy Servcies with a view to make the process of passport applications and issuance seamless and standardised. As many as 10.1 million passports were issued in 2015-16 as compared to 5.3 million passports in 2010-11 and 3.4 million in 2004-05.