PATA In­dia heads to USA and Canada

To in­tro­duce and in­spire the travel trade from USA and Canada to sell In­dia as a desti­na­tion for var­ied trav­eller seg­ments and needs, PATA In­dia con­ducted six road­shows across five cities with over 3500 speed busi­ness meet­ings.

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In con­tin­u­ance with their en­deav­our that be­gan in 2014, PATA In­dia Chap­ter, in co­op­er­a­tion with the Min­istry of Tourism, con­ducted busi­ness de­vel­op­ment road­shows in the United States and Canada from May 30 to June 8, 2017.

Typ­i­cally, al­ter­nated be­tween the East and the West Coast and pep­pered off with a visit to Canada, the en­tourage this year be­gan in Toronto, Canada on May 30. The road­show sub­se­quently moved on to USA, where five road­shows were con­ducted in four cities; Bos­ton, Chicago, Hous­ton and fi­nally New York–host­ing two road­shows to com­pen­sate for the over­whelm­ing de­mand in the city.

On the re­cep­tion the road­show gar­nered, PATA In­dia Chap­ter’s Ex­ec­u­tive Di­rec­tor, Runeep Sangha ex­claimed, “In the course of over 3500 con­ducive speed meet­ings, we were able to pro­vide an ex­cel­lent mixed bag of prod­ucts and ser­vices to the buy­ers in the two coun­tries. The feed­back we re­ceived was very en­cour­ag­ing with buy­ers find­ing the show highly in­for­ma­tive as they were able to get the lat­est up­dates on the tourism of­fer­ings and po­ten­tial of In­dia and those of whom who had not sold In­dia pre­vi­ously are now giv­ing it se­ri­ous con­sid­er­a­tion.”

The of­fer­ings in these road­shows con­sti­tuted of 17 widely di­verse sell­ers across In­dia and across prod­ucts. In ad­di­tion to the tra­di­tional, cul­tural and his­tor­i­cal prod­ucts on of­fer, In­dia was show­cased by two lead­ing ho­tel chains, river cruise com­pa­nies and DMCs from South and East In­dia. He also added, “We re­ceived 211 tour op­er­a­tors in the six road­shows we con­ducted in USA and Canada com­bined and amongst them nearly 35 per cent of the tour op­er­a­tors and travel agents had not sold In­dia be­fore.”

With the sig­nif­i­cantly less amount of In­dia ac­quainted buy­ers this year, the road­shows as such have promised sub­stan­tial aug­ment in tourism; and bank­ing on the In­dia prod­uct and In­dia prom­ise, PATA In­dia re­mains con­fi­dent of ma­jor move­ment through the en­gaged travel agents and tour op­er­a­tors.

Runeep Sangha Ex­ec­u­tive Di­rec­tor PATA In­dia Chap­ter

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