Small des­ti­na­tions pack a big punch

TravTalk - India - - GUESTCOLUMN -

In­dia and China are con­sid­ered boom­ing mar­kets currently, and in­ter­na­tional tourism boards are mak­ing sure that they get the share of the pie as well. In­di­ans are trav­el­ling to all the major des­ti­na­tions around the world, and most of the pop­u­lar coun­tries al­ready have a tourism of­fice in In­dia to take care of pro­mo­tions, mar­ket­ing and sales. How­ever, even smaller stand­alone des­ti­na­tions, as well as in­di­vid­ual re­gional tourism boards, are mak­ing their pres­ence felt in the coun­try. Whether it’s long haul des­ti­na­tions like Peru or East­ern Euro­pean coun­tries like Ge­or­gia and even Azer­bai­jan, ev­ery­one is meet­ing the trade, reach­ing out to the me­dia and mak­ing ef­forts to of­fer In­di­ans ex­clu­sive ex­pe­ri­ences that they ex­cel in. Al­ter­na­tively, th­ese coun­tries fill the gap for travel agents look­ing for new des­ti­na­tions to reach out to the well-trav­elled client, who has al­ready been to the pop­u­lar tourist des­ti­na­tions. An­other ad­van­tage with trav­el­ling to such coun­tries is the fact that they of­fer unique, vir­gin spots, which suit the sea­soned trav­ellers and the mil­len­ni­als, who are look­ing for new ex­pe­ri­ences with­out burn­ing a hole in the pocket.

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