The Ministry of Tourism is celebrating a 20day Paryatan Parv with an array of events planned at monuments across the country. Officials from MOT are making efforts to involve the common people as well as the trade to be a part of the celebrations. It is certainly an innovative way to promote and emphasise on the tourism products in the country. By offering the monuments for adoption to corporates, MOT has taken a new step forward towards maintenance of our heritage and culture. With programmes like Swachhta Pakhwada, the Ministry is trying to spruce up India's image. Despite these efforts, it was disheartening to know that the Army was reportedly asked to clear the garbage on mountains leading to the Everest and other pilgrimage sites in the Himalayas. While the debate is on whether it is the army's job to clean the garbage left behind by pilgrims or not, there is a need to sensitise the citizenry of being responsible and civilised first, be it in India or abroad.