East In­dia - a price sen­si­tive mar­ket

TravTalk - India - - AWARDTALK -

The east­ern re­gion in­clud­ing the me­trop­o­lis of Kolkata is a price sen­si­tive mar­ket as far as the leisure travel mar­ket is con­cerned and hence, value for money deals and dis­count of­fers on hol­i­day pack­ages is a big draw among trav­ellers, ex­plains De­bopam Ghosh, Re­gional Head – East, Cen­trumDirect. He says, “The lack of con­nec­tiv­ity of flights from Kolkata and visa pro­cess­ing which takes place in Delhi and/or Mumbai re­sults in trav­ellers mak­ing travel plans well in ad­vance. Also, over the re­cent years, do­mes­tic tourism boards have upped the ante in terms of pro­mo­tion to at­tract for­eign vis­i­tors to their re­spec­tive states. Some of the prom­i­nent tourism boards who stand out are Ra­jasthan, Ker­ala and Gu­jarat. While West Ben­gal has re­cently started pro­mo­tions, there is a lot of scope for 360 de­gree mar­ket­ing to at­tract both for­eign and do­mes­tic trav­ellers to the state.”

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