Ex­plor­ing Gu­jarat through its fes­ti­vals

Gu­jarat has cho­sen an in­ter­est­ing way to show­case its var­i­ous tourist des­ti­na­tions – through its colour­ful and ex­cit­ing fes­ti­vals. Jenu De­van, Man­ag­ing Di­rec­tor and Com­mis­sioner of Tourism, Tourism Cor­po­ra­tion of Gu­jarat Lim­ited, shares more de­tails in an

TravTalk - India - - STATES - HAZEL JAIN

QHow is the in­bound The gross flow of tourists dur­ing 2016-17 was 448 lakhs. It was 16.9 per cent higher than 2015-16. The flow of tourists within Gu­jarat also in­creased with a 15 per cent growth. Dur­ing this pe­riod, the NRI and for­eigner tourist flow to our state boomed with 22.6 per cent and 31 per cent growth, re­spec­tively com­pared to the pre­vi­ous year. A to­tal num­ber of 9.24 lakhs for­eign­ers/NRIs vis­ited the state dur­ing the year which ac­counted for 2.1 per cent of the to­tal flow. Out of this, NRIs were 5.19 lakhs, while for­eign­ers were 4.05 lakhs. The growth story of Gu­jarat Tourism be­gan from 2006 on­ward and hence, there is tremen­dous scope for tap­ping the po­ten­tial of in­bound tourism.

QHow are you pro­mot­ing your­self

Gu­jarat Tourism for the past few years has been reg­u­larly par­tic­i­pat­ing in mega tourism fairs of WTM Lon­don and ITB Berlin and we plan to par­tic­i­pate in th­ese shows this fi­nan­cial year too. We reach out to the in­bound/do­mes­tic agents es­sen­tially dur­ing two of our mega fes­ti­vals – Navra­tri in Septem­ber/Oc­to­ber and the Rann Ut­sav in De­cem­ber/Jan­uary through Fam trips. In­bound traf­fic sees its peak in Gu­jarat be­tween Septem­ber and Fe­bru­ary.

QHow big is your About 72.3 per cent of the to­tal flow of tourists this year orig­i­nated from within Gu­jarat. The share of other states was 25.6 per cent. In the cur­rent year, 114.76 lakh tourists from other states vis­ited Gu­jarat. Ma­ha­rash­tra con­tin­ues to top the list (37.2 per cent of other states), fol­lowed by Ra­jasthan (19.4 per cent), Mad­hya Pradesh (15.6 per cent), and Ut­tar Pradesh/ Bi­har (12.9 per cent). Busi­ness pur­pose tops the list fol­lowed by re­li­gion. Leisure and other pur­poses fol­low next.

from Ma­ha­rash­tra, MP and Ra­jasthan. In­terna would like to re­ceive SE Asian mar­kets

QWhat are your We see the en­tire In­dia as our source mar­ket. How­ever, we get max­i­mum traf­fic from our neigh­bour­ing states of Ma­ha­rash­tra, MP and Ra­jasthan. In­ter­na­tion­ally, UK tops the list fol­lowed by USA. We would like to re­ceive more traf­fic from the South East Asian mar­kets as they are short-haul des­ti­na­tions for In­dia.

QW you pro­mot­ing in the

Cur­rently, we are pro­mot­ing our var­i­ous des­ti­na­tions through fes­ti­vals of Navra­tri, fol­lowed by Rann Ut­sav and In­ter­na­tional Kite Fes­ti­val. We have re­cently started Seema Dar­shan, which is another great ex­am­ple of Border Tourism in In­dia. In­fras­truc­ture pro­vided at the site in­cludes au­dio-vis­ual room, re­treat cer­e­mony area, am­phithe­atre, VIP lounge, food stalls, public toi­lets, selfie zone and view­ing tower. Spe­cial at­trac­tions in­clude re­treat cer­e­mony by the Border Se­cu­rity Forces (BSF), fu­sion band per­for­mance, camel show and bird watch­ing, ex­hi­bi­tion of weapons, photo gallery and a film on BSF.

The state’s Tourism Pol­icy 2015-20 has be­come a tremen­dous suc­cess. Till date there are 220 ap­pli­ca­tions for var­i­ous tourism projects like ho­tels, re­sorts, amuse­ment parks, etc worth ` 9,000 crore. So in the next few years, Gu­jarat is poised to have a fan­tas­tic tourism in­fras­truc­ture for both the in­bound and do­mes­tic tourists.

Jenu De­van Man­ag­ing Di­rec­tor and Com­mis­sioner of Tourism, Tourism Cor­po­ra­tion of Gu­jarat Lim­ited

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