Fancy trav­el­ling to the Balkans in 2018?

Tourism En­ter­prises recorded a hand­some growth of 22 per cent in 2017 over the pre­vi­ous year. Re­cently the com­pany added Bo­hemia Travel Agency to their net­work, a des­ti­na­tion man­age­ment com­pany, which pro­vides ser­vices in the Balkan coun­tries es­pe­cially t

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Tourism En­ter­prises based in New Delhi and Mum­bai, brings some of the world's best des­ti­na­tion man­age­ment com­pa­nies (DMCs) to In­dia to of­fer ser­vices to out­bound op­er­a­tors

in In­dia. The last three years have been suc­cess­ful for the com­pany and they are look­ing for­ward to a ro­bust 2018. “We are ag­gres­sively pro­mot­ing Morocco, Italy, France, Poland

etc. to our B2B net­work in In­dia. Out­bound from In­dia is steady, al­though it’s price sen­si­tive. The prox­im­ity to in­ter­na­tional des­ti­na­tions with new flights and pro­mo­tional air­fares is also a value-add,” says Ravi Gosain, Man­ag­ing Di­rec­tor, Tourism En­ter­prises.

In 2016, Tourism En­ter­prises sent ap­prox­i­mately over 8,000 In­dian tourists to sev­eral coun­tries; the most pop­u­lar be­ing Dubai, Cen­tral Europe, Sri Lanka and Greece. “With Cen­tral Europe gain­ing pop­u­lar­ity in the In­dia mar­ket, we are also of­fer­ing trips to Prague, Vi­enna, Salzburg, Bu­dapest and Mu­nich through a DMC brand in Czech Repub­lic,” says Ku­mar Utkarsh, Se­nior Man­ager, Tourism En­ter­prises.

Iden­ti­fy­ing trends from the In­dia mar­ket, Gosain points out that MICE travel to Europe is cur­rently very pop­u­lar and the com­pany is try­ing to take the groups to the Balkan re­gion as well. Fam­i­lies and friends are also trav­el­ling to this re­gion from In­dia. “We are tar­get­ing the mid­dle-class trav­ellers for the Balkan coun­tries be­cause this re­gion is very af­ford­able. One can ex­pe­ri­ence the Euro­pean charm in this re­gion at a cheaper price, fa­mil­iarise them­selves with the cul­ture, cui­sine and tra­di­tions of the re­gion be­fore they head out to ex­plore the rest of Europe,” says Gosain. He fur­ther adds that the av­er­age du­ra­tion of stay for the In­dian trav­eller is min­i­mum 6-7 days and their av­er­age spend is about $600- $700 per per­son which in­cludes stay in a 3-4 star ho­tel and trans­port within the re­gion.

Utkarsh fur­ther elab­o­rates that the com­pany is also look­ing at the in­cen­tive travel seg­ment, fam­i­lies and groups as they de­mand per­son­alised pro­grammes in com­par­i­son to set de­par­ture tours. Tourism En­ter­prises reaches its trade part­ners through per­sonal vis­its, mail­ers, trade fairs and ar­ranges lo­cal city based sem­i­nars and also en­sures the qual­ity, sta­bil­ity and re­li­a­bil­ity of the DMC which they pro­mote in the In­dian mar­ket. The com­pany will con­tinue its mar­ket­ing ef­forts by way of at­tend­ing road­shows, travel trade fairs and fa­mil­iari­sa­tion trips for agents in 2018.

MICE travel to groups to the Balkan re­gion as well With Cen­tral Europe gain­ing popu trip­sto Prague, Vi­enna, Bu­dapest and Mu­nich through a DMC brand

Ravi Gosain Man­ag­ing Di­rec­tor Tourism En­ter­prises

Ku­mar Utkarsh Se­nior Man­ager Tourism En­ter­prises

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