Ire­land lures In­dian cinephiles

Tourism Ire­land con­ducted its an­nual sales mis­sion in Mum­bai and Delhi to ap­prise the travel trade of new tourism prod­ucts for In­dian trav­ellers. Ire­land is pro­mot­ing screen tourism to show­case the shoot­ing lo­ca­tions where Game of Thrones and Star Wars we

TravTalk - India - - AGENTS -

In the words of David Boyce, Head – De­vel­op­ing Mar­kets, Tourism Ire­land, 30,000 In­di­ans cur­rently visit Ire­land each year and the des­ti­na­tion be­lieves that this num­ber can grow to 50,000 over the next two-three years. Con­sid­ered to be an im­por­tant mar­ket for Ire­land, the des­ti­na­tion plans to keep in touch with the In­dian travel trade through the Sales Mis­sions in In­dia. 12 Ir­ish agen­cies par­tic­i­pated in the sales mis­sion this year, held in Mum­bai and Delhi which was at­tended by over 100 travel agents in each city, in­formed Beena Menon, Rep­re­sen­ta­tive – In­dia, Tourism Ire­land.

Boyce ex­plains, “The air ser­vice has never been bet­ter. We have good con­nec­tiv­ity with Emi­rates, a dou­ble daily ser­vice by Eti­had and now Qatar Air­lines with its op­er­a­tions be­gin­ning from In­dia through the Mid­dle East into Ire­land.”

“We have seen a growth of about 34 per cent up till the end of Au­gust in 2017. Cur­rently, leisure travel is pre­dom­i­nant in Ire­land but we have seen an in­creas­ing in­ter­est in MICE travel to the coun­try. MICE and in­cen­tive travel is a rev­enue gen­er­a­tor as though the stay is shorter, the ex­pense is higher. Tra­di­tion­ally, visitors would stay two-three nights in Ire­land as part of their UK trip but we are work­ing hard to in­crease the length of stay,” adds Boyce. Tourism Ire­land is also in­vest­ing to re­vamp the web­site for Ir­ish Spe­cial­ist pro­gramme to make it eas­ier for the trade to en­gage with the des­ti­na­tion.

Ac­cord­ing to Huzan Fraser Mo­ti­vala, Rep­re­sen­ta­tive - In­dia, Tourism Ire­land, there is an in­creased in­ter­est among In­dian trav­ellers to­wards Ire­land and an an­nual growth of 14 per cent is tes­ti­mony to the same. She points out that the Bri­tish Ir­ish Visa Scheme (BIVS) has been one of the key driv­ers to the growth. Mo­ti­vala says, “Ire­land has been de­clared as the Game of Thrones Ter­ri­tory by the mak­ers of this TV show and we hope to cap­i­talise on the same by of­fer­ing var­i­ous tourism re­lated prod­ucts around the theme of screen tourism.” She fur­ther adds that Tourism Ire­land works very closely with the In­dian travel trade. “We con­duct 2-3 trade Fam trips each year, do train­ing work­shops, joint co­op­er­a­tion ac­tiv­i­ties among other cam­paigns for the trade. MICE and group travel is pick­ing up in Ire­land from In­dia and busi­ness is mostly driven from West and North In­dia to var­i­ous cities in Ire­land,” she adds.

We have good Emi­rates, a dou­ble Eti­had and now op­er­a­tions be­gin­ning from In­dia through the Mid­dle East into Ire­land par­tic­i­pated in the sales mis­sion held in Mum­bai and Delhi. Over 100 travel agents in the event Ire­land has been de­clared as the Game of Thrones mak­ers of this TV show and we hope to cap­i­talise on the var­i­ous tourism -re­lated prod­ucts

David Boyce Head – De­vel­op­ing Mar­kets Tourism Ire­land

Huzan Fraser Mo­ti­vala Rep­re­sen­ta­tive - In­dia Tourism Ire­land

Beena Menon Rep­re­sen­ta­tive – In­dia Tourism Ire­land

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