VoA soon for In­di­ans in Zim­babwe

Talk­ing about the im­por­tance of the In­dian mar­ket, Karikoga Kaseke, Chief Ex­ec­u­tive, Zim­babwe Tourism Au­thor­ity, says that on the be­hest of the tourism in­dus­try the coun­try will now be of­fer­ing visa on ar­rival to In­di­ans by the end of 2017.

TravTalk - India - - NTO - PRITI KHANNA FROM ZIM­BABWE

Q W Tourism Expo is in it helped to get busi­ness

The San­ganai World Tourism Expo is like any other travel fair or ex­po­si­tion. It is very much like the fair in pre­vi­ous years. It gives us an op­por­tu­nity to put peo­ple un­der one roof so that buy­ers and me­dia can meet the sell­ers and ex­hibitors eas­ily. The sig­nif­i­cance can be ex­plained from a mar­ket­ing per­spec­tive. It is a mar­ket­ing plat­form that has done well in putting Zim­babwe on the world map.

Q Have you in any way mon­i­tored the growth of the busi­ness of

We have done that but not very ac­cu­rately or very well. We are now mov­ing into the mode to mon­i­tor more rig­or­ously not only the value of the show but also the buy­ers we bring to the show.

Q How big is the In­dia In­dia for us is a very big mar­ket. We are aware that the ma­jor is­sue with In­dia has been the visa pro­cess­ing. In­di­ans are cur­rently un­der the ‘C’ Cat­e­gory. I am happy to in­form you that they are now go­ing to be moved to the ‘B’ Cat­e­gory. This pro­posal is await­ing im­ple­men­ta­tion and likely to be im­ple­mented by the gov­ern­ment by the end of this year. We have been fight­ing for this and are happy that on be­ing moved to Cat­e­gory ‘B’ ev­ery In­dian will get a visa on ar­rival. This should get us more traf­fic from In­dia. We need to do a lot of things in the In­dian mar­ket to gain more foot­fall. We have to put in more ef­forts in mar­ket­ing Zim­babwe to the In­dian mar­ket.

Q Other than the visa is there any other strat­egy to pro­mote

From what I know, In­di­ans tend to travel with fam­i­lies or in groups. We need to tar­get th­ese groups by talk­ing to out­bound travel op­er­a­tors in In­dia and ask them to get groups to Zim­babwe. We are also aware that food is im­por­tant for visitors from In­dia. In ev­ery town in Zim­babwe we have many In­dian restau­rants. Th­ese may not be au­then­tic In­dian food but are pretty close to it. We also need to catch up with other cul­tural as­pects in prepa­ra­tion for the In­dian mar­ket.

Q How big is the role of the travel agent, lots of in­for­ma­tion on­line with re­gard to trav­el­ling to

Travel agents play a sig­nif­i­cant role de­spite the var­i­ous op­tions avail­able on­line. Travel agents are in a bet­ter po­si­tion to ar­range a good tour and itin­er­ary. Trust is a huge com­po­nent when in­vest­ing in a trip and an es­tab­lished travel agent pro­vides that as­sur­ance. In my opin­ion, a travel agent’s role can never be re­placed.

Q W is your In­dia as a whole is do­ing very well. We are very ac­tive in the In­dian mar­ket. We are con­cen­trat­ing not only in the big cities and met­ros but other cities too as In­dia is a huge coun­try.

Q Are there any for In­di­ans to travel to Zim­babwe other than the

Visa is the start­ing point. Once the ‘B’ Cat­e­gory visa is in place, we hope things will change for the bet­ter. Given the vast­ness and size of In­dia, visitors com­ing to Zim­babwe from any part of In­dia will make a big dif­fer­ence.

From what I know, In­di­ans tend to travel with fam­i­lies or in groups. We need to tar­get th­ese out­bound travel op­er­a­tors in In­dia and ask them to get groups to Zim­babwe

Q A over­all and for In­dia for

We shall con­duct a vig­or­ous Zim­babwe cam­paign in In­dia next year so that peo­ple get to know our coun­try well along with the sig­nif­i­cant at­trac­tions it has to of­fer. We are look­ing at tar­get­ing a more spe­cific mar­ket that in­cludes South Africa, China, In­dia and two other coun­tries.

Karikoga Kaseke Chief Ex­ec­u­tive Zim­babwe Tourism Au­thor­ity

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