Pave way to a road less trav­elled

Parveen Hol­i­days wants to pro­mote rare prod­ucts such as the Hid­den Tem­ple and Cave tours and Sub­merged Tem­ple tours to make Des­ti­na­tion In­dia even more ap­peal­ing to dis­cern­ing in­bound tourists.

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Parveen Hol­i­days, a unit of Parveen Trav­els and win­ner of the South In­dia Travel Awards, is an in­te­grated travel, tourism and tech­nol­ogy com­pany, with more than 50 years of in­dus­try ex­pe­ri­ence. It has more than 1,000 lux­ury fleets of buses and sedans as well as ex­clu­sive con­tract with all-cat­e­gory ho­tels and re­sorts, such as jun­gle re­sorts, eco re­sorts, float­ing re­sorts, back­wa­ter re­sorts, beach re­sorts, tree houses and lux­ury-home stays across In­dia.

Mu­rali Kr­ishna, Asst. Gen­eral Man­ager, Parveen Hol­i­days, says, “We be­lieve in pre­sent­ing In­dia in a way that is quite unique, with tours on sub­merged tem­ples and hid­den ar­chi­tec­ture, which re­flect the an­cient civ­i­liza­tions of In­dia and give a glimpse of our un­ex­plored cul­ture and tra­di­tion. In­ter­na­tional tourists love such tours as they are al­ways in­ter­ested in the In­dian his­tory. We aim to project In­dia the way it is and show­case its unique­ness to the in­ter­na­tional mar­ket.”

He high­lights the mar­kets where Parveen Hol­i­days is fo­cus­ing and adds, “As of now, our in­bound busi­ness isn’t much but by next year, we are plan­ning to achieve more than 20 per cent of the in­bound traf­fic.” For this, the com­pany par­tic­i­pates in var­i­ous in­ter­na­tional shows like JATA, ITB Asia, WTM Lon­don, FITUR Madrid and ITB Berlin.

“We are reach­ing out to lo­cal tour op­er­a­tors in th­ese coun­tries and talk­ing to them about our unique prod­ucts that we have to of­fer to in­ter­na­tional trav­ellers. We are fo­cused on pro­mot­ing mar­ket-wise prod­ucts, some of which are around the birth and growth of In­dian civ­i­liza­tion tours, sub­merged ar­chi­tec­ture, hid­den caves and tem­ples of In­dia, and tribal tours. Th­ese are the prod­ucts that for­eign tourists love,” Kr­ishna adds.

Mean­while, the do­mes­tic mar­ket re­mains its main­stay. He says, “Our do­mes­tic tourism busi­ness is huge as com­pared to other seg­ments. How­ever, a stream­lined struc­ture is re­quired to ed­u­cate the travel agents and tour op­er­a­tors or even the tick­et­ing agents about it. We have our own B2B net­work across In­dia from Tier II, III and IV cities.”

In In­dia, it serves its cor­po­rate clients by pro­vid­ing staff trans­porta­tion. On an av­er­age, more than 36,000 cor­po­rates ev­ery day are us­ing its lux­ury fleets. “Apart from this we have our in­ter­na­tional branch in Dubai, 40 branches and 300+ af­fil­i­ated agents ex­clu­sively work­ing with us in In­dia. We want to take the num­ber of af­fil­i­ated agents to 7,000 this year,” Kr­ishna adds.

As of now, our in­bound busi­ness plan­ning to achieve more than

Mu­rali Kr­ishna Asst. Gen­eral Man­ager Parveen Hol­i­days

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