Cherishing India in all its glory and grandeur
The main goal of this initiative was to encourage Indians to see India, and to propagate the same we conducted campaigns, events, showcased the various sites on social media and gave a traveller’s perspective of the country. In addition to the cultural and traditional events, we also conducted sensitisation programmes to drive skill development, governance, innovation and to give a fillip to tourism into India including that in J&K and the North East. With the help of our 18 key sister ministries, including Ministry of Rural Development, Ministry of Road Transport & Highways and Ministry of DONER, etc., we managed to turn India into a land of celebrations.
Suman Billa Joint Secretary, Ministry of Tourism, Government of India