Cher­ish­ing In­dia in all its glory and grandeur

TravTalk - India - - MOVEMENTS -

The main goal of this ini­tia­tive was to en­cour­age In­di­ans to see In­dia, and to prop­a­gate the same we con­ducted cam­paigns, events, show­cased the var­i­ous sites on so­cial me­dia and gave a trav­eller’s per­spec­tive of the coun­try. In ad­di­tion to the cul­tural and tra­di­tional events, we also con­ducted sen­si­ti­sa­tion pro­grammes to drive skill devel­op­ment, gov­er­nance, in­no­va­tion and to give a fil­lip to tourism into In­dia in­clud­ing that in J&K and the North East. With the help of our 18 key sis­ter min­istries, in­clud­ing Min­istry of Ru­ral Devel­op­ment, Min­istry of Road Trans­port & High­ways and Min­istry of DONER, etc., we man­aged to turn In­dia into a land of cel­e­bra­tions.

Su­man Billa Joint Sec­re­tary, Min­istry of Tourism, Gov­ern­ment of In­dia

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