New mar­kets for in­bound

Ravi Go­sain, Man­ag­ing Di­rec­tor, Erco Trav­els, be­lieves that the Tourism Min­istry needs to fo­cus on pro­mot­ing In­dia in the emerg­ing source mar­kets to boost in­bound tourism.

TravTalk - India - - AGENTS -

Re­port­ing stu­pen­dous growth in the year 2017 com­pared to the pre­vi­ous 2-3 years, Erco Trav­els is ex­pect­ing a fair rise in in­bound busi­ness in 2018. Last year, Erco Trav­els added South Africa to the in­bound busi­ness di­vi­sion where it ap­pointed a lo­cal rep­re­sen­ta­tive to con­duct mar­ket­ing and PR ac­tiv­i­ties for In­dia. “In­bound is a dif­fi­cult busi­ness be­cause there are more play­ers in the in­dus­try than the num­ber of tourists vis­it­ing In­dia on an or­gan­ised trip. Thus, to sus­tain and re­main in busi­ness, we have to be dif­fer­ent and our ap­proach should be orig­i­nal,” says Go­sain.

Talk­ing about chal­lenges plagu­ing the in­bound tourism in­dus­try in In­dia, Go­sain as­serts that di­rect con­nec­tiv­ity to some new emerg­ing source mar­kets re­mains a chal­lenge. He adds, “There are reg­u­lar pro­mo­tions for In­dia in our im­por­tant source mar­kets which is es­sen­tial, but the fo­cus should be to reach out to new mar­kets and con­duct in­ten­sive re­search for sys­tem­atic growth. In my view, ev­ery mar­ket has a po­ten­tial to gen­er­ate busi­ness. How­ever, we need to ed­u­cate lo­cal tour op­er­a­tors, jour­nal­ists and opin­ion mak­ers. The ex­penses which the Min­istry of Tourism in­curs to­day in th­ese new mar­kets can be a good in­vest­ment for our coun­try in the fu­ture. In­dian em­bassies in the emerg­ing source mar­kets can be roped in to mar­ket tourism to In­dia.”

Go­sain points out that ITB Ber­lin is an im­por­tant plat­form for the com­pany. “It of­fers us a net­work­ing plat­form and some se­ri­ous busi­ness op­por­tu­ni­ties with our coun­ter­parts from across the globe. We have high ex­pec­ta­tions from ITB Ber­lin but I feel the show or­gan­is­ers should work hard to bring de­ci­sion mak­ers and qual­ity buy­ers for the bet­ter fu­ture of ITB and its par­tic­i­pants. ITB still holds its rep­u­ta­tion for se­ri­ous busi­ness meet­ings and I hope it re­mains like that be­cause other small travel trade exhibitions in Europe are fad­ing away due to less in­ter­est from buy­ers or use­ful cus­tomers,” Go­sain con­cludes.

busi­ness be­cause there are more play­ers in the in­dus­try than the num­ber of tourists vis­it­ing In­dia on an or­gan­ised trip. We have to be dif­fer­ent and our ap­proach should be orig­i­nal

Ravi Go­sain Man­ag­ing Di­rec­tor Erco Trav­els

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.