Business lies in Tier-II & III cities
According to Mahendra Vakharia, Managing Director, Pathfinders Holidays, international trade exhibitions are an important platform to meet the right partners and network. He says, “However, the number of international shows is increasing day by day and one cannot physically and practically attend all of them. Thus a decision has to be made by the company to identify the relevant markets and the corresponding shows that they would attend for maximum return on investment.” Vakharia also points out that these shows are good platforms for the outbound travel agents as well to learn new market trends and interact with the destinations that receive inbound guests from India.
The Tier-II and Tier-III cities in western India are to be community with aspirations and dreams to travel.