Adventure Tourism Promotion
Looking at the range of natural assets that India has, and recognising the potential of this diverse tourism resource, the National Action Plan made for tourism in 1993 incorporated adventure as a major product for diversification. Under the action plan, five key areas were marked that merit attention in the scenario of opportunities. These include quality of adventure tourism product, environmental safeguards, marketing in both domestic and foreign markets, operational norms and visitor convenience. Adventure tourists are very knowledgeable and therefore, also hard- nosed about the product or destination he wishes to consider.