TTM emerges bigger & better
As a young association, Travel Trade Association of Uttar Pradesh (TTAUP) had initially started its journey with 10 core members, now growing up to 125 registered members from UP and around 35 associate members.
The second edition of Travel Trade Mart (TTM) 2018 organised by Travel Trade Association of Uttar Pradesh (TTAUP) at Hyatt Regency, Lucknow, recorded around 161 travel trade professionals from Lucknow, 22 from Kanpur, 18 from Varanasi, 44 from across UP and 85 metro cities. Sharing the idea behind the mart, Vivek
Pandey, President, TTAUP, said, “TTM has been particularly conceptualised to cater to local travel agents and travel trade partners of UP. With more than 25 years of experience in the UP market, we felt the need to take an initiative and involve our UP partners and association members in a business networking show.” Strictly adhering to the rule of quality over quantity, TTM does not accommodate more than 36 exhibitors. “We have only registered 36 sellers despite receiving several requests for stalls. We have have maintained our quality this year too and hope to do so in the coming years. However, we are reconsidering a venue change as the increasing growth and visitor numbers demand a larger space,” Pandey shared.
According to Pandey, TTM aims to reach out to travel partners who are based out of the smaller towns of UP such as Bahraich, Barabanki, Gonda, Gorakhpur, Deoria, Shahjahanpur, to name a few. “These lesser explored towns have a lot of tourism scope but travel agents of these markets are not much equipped and updated to induct a new product for clients. Therefore, we want to train and educate travel partners, specially from these Tier II, III cities to enhance the opportunity of mutual business. Once the opportunity of the mutual business partner versus buyer is increased, the tourism potential of the region is going to be unlocked,” he explained.
He further informs that in the coming year, TTAUP has plans to improve the scale and quality of TTM besides focusing on more educational seminars and activities for its members to increase the market share of Uttar Pradesh in the total travel business of India.
With more than 25 years of experience in the UP market, we felt the need to involve our UP partners and association members in a business networking show
Vivek Pandey President TTAUP