TTM emerges big­ger & bet­ter

As a young as­so­ci­a­tion, Travel Trade As­so­ci­a­tion of Ut­tar Pradesh (TTAUP) had ini­tially started its jour­ney with 10 core mem­bers, now grow­ing up to 125 regis­tered mem­bers from UP and around 35 as­so­ciate mem­bers.

TravTalk - India - - ASSOCIATIONS - Am­rita Ghosh from Luc­know

The sec­ond edi­tion of Travel Trade Mart (TTM) 2018 or­gan­ised by Travel Trade As­so­ci­a­tion of Ut­tar Pradesh (TTAUP) at Hy­att Re­gency, Luc­know, recorded around 161 travel trade pro­fes­sion­als from Luc­know, 22 from Kan­pur, 18 from Varanasi, 44 from across UP and 85 metro cities. Shar­ing the idea be­hind the mart, Vivek

Pandey, Pres­i­dent, TTAUP, said, “TTM has been par­tic­u­larly con­cep­tu­alised to cater to lo­cal travel agents and travel trade part­ners of UP. With more than 25 years of ex­pe­ri­ence in the UP mar­ket, we felt the need to take an ini­tia­tive and in­volve our UP part­ners and as­so­ci­a­tion mem­bers in a busi­ness net­work­ing show.” Strictly ad­her­ing to the rule of qual­ity over quan­tity, TTM does not ac­com­mo­date more than 36 ex­hibitors. “We have only regis­tered 36 sell­ers de­spite re­ceiv­ing sev­eral re­quests for stalls. We have have main­tained our qual­ity this year too and hope to do so in the com­ing years. How­ever, we are re­con­sid­er­ing a venue change as the in­creas­ing growth and vis­i­tor num­bers de­mand a larger space,” Pandey shared.

Ac­cord­ing to Pandey, TTM aims to reach out to travel part­ners who are based out of the smaller towns of UP such as Bahraich, Bara­banki, Gonda, Go­rakh­pur, Deo­ria, Shah­ja­han­pur, to name a few. “These lesser ex­plored towns have a lot of tourism scope but travel agents of these mar­kets are not much equipped and up­dated to in­duct a new prod­uct for clients. There­fore, we want to train and ed­u­cate travel part­ners, spe­cially from these Tier II, III cities to en­hance the op­por­tu­nity of mu­tual busi­ness. Once the op­por­tu­nity of the mu­tual busi­ness part­ner ver­sus buyer is in­creased, the tourism po­ten­tial of the re­gion is go­ing to be un­locked,” he ex­plained.

He fur­ther in­forms that in the com­ing year, TTAUP has plans to im­prove the scale and qual­ity of TTM be­sides fo­cus­ing on more ed­u­ca­tional sem­i­nars and ac­tiv­i­ties for its mem­bers to in­crease the mar­ket share of Ut­tar Pradesh in the to­tal travel busi­ness of In­dia.

With more than 25 years of ex­pe­ri­ence in the UP mar­ket, we felt the need to in­volve our UP part­ners and as­so­ci­a­tion mem­bers in a busi­ness net­work­ing show

Vivek Pandey Pres­i­dent TTAUP

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