Sharjah tourism shines at ITB Berlin 2016
Sharjah Commerce and Tourism Development Authority (SCTDA) was pronounced the second-best exhibitor from the Middle East at ITB Berlin 2016. The Sharjah stand at ITB Berlin drew attention from the decision-makers, tour operators and representatives of int
The Sharjah delegation to ITB Berlin, led by SCTDA, included for the first time Knowledge without Borders and Sharjah Institute of Heritage, as well as SATA, Cozmo; Shurooq, Sharjah Healthcare City, Sharjah Museums, Sharjah International Airport, EPAA, Hotel Holiday International, Marbella Resort, Oceanic Hotel, Copthorne Hotel, Al Shaab Village, Coral Beach, Sheraton Resort, Ramada, Lou’lou’a Beach Resort, Radisson Blue Resort, Golden Tulip among others.
During the exhibition, SCTDA led high-level meetings with senior decisionmakers in the German, European and global tourism field. Sharjah’s participation also included a number of activities that highlighted the cultural identity and heritage of the emirate
The exhibition offered SCTDA a platform to promote Sharjah’s distinct family destinations, particularly the recently launched Al Noor Island, and its eco-
tourism initiative, the Mleiha archaeological project. The authority also showcased its innovative solutions, including mobile apps and interactive touchscreens, which have contributed to improving the experience of tourists in the emirate.
More than 185 countries from around the world participated in ITB Berlin this y year. The exhibition,, held over an area of 160,000 square metres, brought together 10,000 exhibitors, and attracted 23,000 trade visitors as well as 50,000 regular visitors.