Recovering markets

The steady signs of recovery by the Russian economy will ensure a successful ‘Leisure Moscow’ this year as all leading tourism boards, tour operators and travel professionals flock to the most sought after autumn networking event in Russia. Participation from Dubai, Sharjah and Ras Al Khaimah from the United Arab Emirates is an indication that more arrivals are sought from these recovering markets. Being the 22nd international travel and trade fair it covers many aspects this year as well. There will be many areas covered during this four day event which will comprise of leisure, luxury, wellness and spa tourism, technology in tourism etc.

Russian market was one of the most important feeder markets to many destinations, especially in the Middle East and Turkey.In Sharjah, Dubai and Ras Al Khaimah, the Russian market still holds its fort as an important feeder market at number three or number two. This proves that the changes in the markets are just temporary and given the right support even the smallest market could recover much faster than anticipated.

As Russia is on a road to recovery this could open up many new trends and avenues to the trade. We are yet to witness the trend of the millennials in the Russian and CIS sector, hence we could only reckon that there will be such an emergence of not only a new segment of travellers but that these may be influencers or trendsetters to other important markets. Challengers are prevalent in every sector and trade but in terms of travel and tourism, these are minor setbacks for a limited time period which will be recovered soon.

As stakeholders gather in Moscow this year to celebrate another successful year, this would be a first positive step towards the road to victory in terms of securing business for most participants. The highlight would always be the final business turnover during the four day event which would seal the deal.