Team build­ing through CSR

Ibis Styles Jumeira’s con­tin­ued pro­grammes on team build­ing through CSR ac­tiv­i­ties have given them an edge over oth­ers in the mar­ket, says Ho­tel Man­ager Muham­mad Haider.

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As a young prop­erty in the mar­ket, Ibis Styles Jumeira is on a steady growth trajectory hav­ing been able to main­tain 79 per cent oc­cu­pancy level through­out the past year. Lo­cals and Emi­rati clien­tele top their list, fol­lowed by In­dia, KSA, the UK, France and Turkey. Re­cently they have been pen­e­trat­ing new mar­kets such as Spain, Brazil, Azer­bai­jan, Kaza­khstan, Czech Re­pub­lic, Latin Amer­ica, etc.

Ev­ery mar­ket has its own re­quire­ments and the past year has worked out very well for the prop­erty en­sur­ing guests around the year. Haider states, “Long-term re­la­tion­ships play an im­por­tant role in the travel, tourism and hos­pi­tal­ity sec­tor. We need to work very closely with DMCs, OLTA’s, Tour Op­er­a­tors, travel agents, cor­po­rate com­pa­nies and other part­ners to en­sure the con­ti­nu­ity of the busi­ness at the prop­erty. At the end of the day, it is good re­la­tion­ship that would se­cure us the busi­ness we re­quire.”

Guest ex­pe­ri­ence plays a piv­otal role and at Ibis Styles Jumeira, un­der the lead­er­ship of Haider, new plans have been made to en­sure that guests stay are made mem­o­rable. A ho­tel man­ager to­day is ex­pected to in­ter­act both with guests and staff mem­bers to en­sure con­tin­ued out­put and pro­duc­tiv­ity. Among the many steps taken by Haider, the first and most im­por­tant is the ap­point­ment of a qual­ity as­sur­ance team which con­sists of team mem­bers from var­i­ous dif­fer­ent de­part­ments such as tal­ent & cul­ture, house­keep­ing, en­gi­neer­ing, sales, etc. Their role is to in­ter­act with the guests ev­ery morn­ing at break­fast/ af­ter­noon and evening times to ob­tain in­for­ma­tion /feed­back from them about their stay and if there are any re­quire­ments to en­sure they

Skills can be trans­ferred to other teams. Some­times even HODs can be ed­u­cated on var­i­ous as­pects un­known such as the plan­ta­tion project we car­ried out. The ju­nior staff pro­vided the in­for­ma­tion and im­por­tant de­tails for the se­niors to carry out the Pro­gramme

are rec­ti­fied faster or for­ward to the rel­e­vant de­part­ments and en­sure prompt ac­tion is taken. This team is spe­cial as it has be­come the heart and soul of the prop­erty re­spon­si­ble in re­search­ing CSR pro­grams and en­sur­ing that skills are shared among ev­ery staff mem­ber of the prop­erty. Re­la­tion­ships are very im­por­tant ei­ther in­ter­nally or ex­ter­nally. Haider’s sec­ond Pro­gramme along with his de­part­men­tal is to iden­tify hid­den skill set in as­so­ciates and to cap­i­talise it by giv­ing them in­cen­tive on multi-task­ing in each depart­ment.

Haider states, “Skills can be trans­ferred to other teams. Some­times even HODs can be ed­u­cated on var­i­ous as­pects un­known such as the plan­ta­tion project we car­ried out. The ju­nior staff pro­vided the in­for­ma­tion and im­por­tant de­tails for the se­niors to carry out the Pro­gramme. We make sure 80 per cent of ju­nior staff and 20 per cent of HODs at­tend the CSR ini­tia­tives to en­sure the op­por­tu­nity for every­one to be a part of the Pro­gramme.”

Muham­mad Haider Ho­tel Man­ager Ibis Styles Jumeira

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