Emerging travel trends in ME
Attendees at Arabian Travel Market put forth the trends that are affecting the dynamics of the tourism and hospitality industry in the Middle East region. Digitalisation is here to stay as accommodation inventories and attractions are steadily increasing
Tourism is a constantly changing industry and we can see tourism to the Middle East is defined by mass and niche markets. Warm climate and beautiful beach resorts are always popular with visitors from colder climates while other tourists are looking for ‘remarkable experiences’ in a location or culture that they can talk about and share with their family and friends. Sharjah is confident that it will achieve 10 million visitors by 2021 and some of these will be positively affected by Expo 2020. Sharjah will add 7000 new rooms to its inventory over the next three years with a significant increase to help accommodate growth across the region. Moving past this tourism will continue to evolve, with new developments in air transportation,
The Middle East continues to be a leading player in the global travel industry and despite a slowdown in arrivals from traditional source countries, the region effectively counters this trend through its diversification strategy. This new direction, combined with a relatively young demographic implies several trends that will re-shape consumer habits and drive the sector in the future. Prominent trends include: further digitalisation of the industry, the desire for more personalised travel experience, and the boom of travel apps and remote payments. Travelport’s technology is cutting edge in enabling travel players to meet and exceed expectations around new travel trends. Travelport puts the value of wide content and personalisation as key themes in upcoming years. By connecting all the people in travel with the people who travel we’re leading the digital transformation of the travel industry and we are continually transforming our unique platform to drive high travel performance and empower travel experience experiences for the global travel industry. Our digital strategy and value propositions focus on creating superior travel experiences across multiple devices and channels. Our work enables airlines, TMCs and travel agencies to leverage ‘every moment in travel’ with mobile and digital services that transform how they interact with their travellers. even more of the world will open up. Communication will allow better messaging as social media becomes further developed to an increasingly cynical millennial market. There are no guarantees for the future but what is sure is that the expected standards of accommodation and attractions will be expected to rise and potential markets will continue to search for destinations that are genuine and authentic and not already saturated with mass tourism. In Sharjah we are confident that we will continue to evolve our standards and our steady growth developing our assets sensitively will mean we can continue to ensure that we meet future trends effectively.
His Excellency Khalid Jasim Al Midfa Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA)
Matthew Powell Director-Middle East and South Asia, Travelport