Emerg­ing travel trends in ME

At­ten­dees at Ara­bian Travel Mar­ket put forth the trends that are af­fect­ing the dy­nam­ics of the tourism and hos­pi­tal­ity in­dus­try in the Mid­dle East re­gion. Dig­i­tal­i­sa­tion is here to stay as ac­com­mo­da­tion in­ven­to­ries and at­trac­tions are steadily in­creas­ing

TravTalk - Middle East - - TRAV TALK - SHEHARA RIZLY

Tourism is a con­stantly chang­ing in­dus­try and we can see tourism to the Mid­dle East is defined by mass and niche mar­kets. Warm cli­mate and beau­ti­ful beach re­sorts are al­ways pop­u­lar with vis­i­tors from colder cli­mates while other tourists are look­ing for ‘re­mark­able ex­pe­ri­ences’ in a lo­ca­tion or cul­ture that they can talk about and share with their fam­ily and friends. Shar­jah is con­fi­dent that it will achieve 10 mil­lion vis­i­tors by 2021 and some of these will be pos­i­tively af­fected by Expo 2020. Shar­jah will add 7000 new rooms to its in­ven­tory over the next three years with a sig­nif­i­cant in­crease to help ac­com­mo­date growth across the re­gion. Mov­ing past this tourism will con­tinue to evolve, with new de­vel­op­ments in air trans­porta­tion,

The Mid­dle East con­tin­ues to be a lead­ing player in the global travel in­dus­try and de­spite a slow­down in ar­rivals from tra­di­tional source coun­tries, the re­gion ef­fec­tively coun­ters this trend through its di­ver­si­fi­ca­tion strat­egy. This new di­rec­tion, combined with a rel­a­tively young de­mo­graphic im­plies sev­eral trends that will re-shape con­sumer habits and drive the sec­tor in the fu­ture. Prom­i­nent trends in­clude: fur­ther dig­i­tal­i­sa­tion of the in­dus­try, the de­sire for more per­son­alised travel ex­pe­ri­ence, and the boom of travel apps and re­mote pay­ments. Trav­el­port’s tech­nol­ogy is cut­ting edge in en­abling travel play­ers to meet and ex­ceed ex­pec­ta­tions around new travel trends. Trav­el­port puts the value of wide con­tent and per­son­al­i­sa­tion as key themes in up­com­ing years. By con­nect­ing all the peo­ple in travel with the peo­ple who travel we’re lead­ing the dig­i­tal trans­for­ma­tion of the travel in­dus­try and we are con­tin­u­ally trans­form­ing our unique plat­form to drive high travel per­for­mance and em­power travel ex­pe­ri­ence ex­pe­ri­ences for the global travel in­dus­try. Our dig­i­tal strat­egy and value propo­si­tions fo­cus on cre­at­ing su­pe­rior travel ex­pe­ri­ences across mul­ti­ple de­vices and chan­nels. Our work en­ables air­lines, TMCs and travel agen­cies to lever­age ‘ev­ery mo­ment in travel’ with mo­bile and dig­i­tal ser­vices that trans­form how they in­ter­act with their trav­ellers. even more of the world will open up. Com­mu­ni­ca­tion will al­low bet­ter mes­sag­ing as so­cial me­dia be­comes fur­ther de­vel­oped to an in­creas­ingly cyn­i­cal mil­len­nial mar­ket. There are no guar­an­tees for the fu­ture but what is sure is that the ex­pected stan­dards of ac­com­mo­da­tion and at­trac­tions will be ex­pected to rise and po­ten­tial mar­kets will con­tinue to search for des­ti­na­tions that are gen­uine and au­then­tic and not al­ready sat­u­rated with mass tourism. In Shar­jah we are con­fi­dent that we will con­tinue to evolve our stan­dards and our steady growth de­vel­op­ing our as­sets sen­si­tively will mean we can con­tinue to en­sure that we meet fu­ture trends ef­fec­tively.

His Ex­cel­lency Khalid Jasim Al Midfa Chair­man, Shar­jah Com­merce and Tourism Devel­op­ment Au­thor­ity (SCTDA)

Matthew Pow­ell Di­rec­tor-Mid­dle East and South Asia, Trav­el­port

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