Dubai Way is the right way

Launched by Dubai Col­lege of Tourism, Dubai Way is es­pe­cially for the gov­ern­ment and pri­vate sec­tor staff who deal with tourists on a daily ba­sis.

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Essa Bin Had­her, Gen­eral Man­ager, Dubai Col­lege of Tourism, ex­plains that this be­spoke on­line train­ing pro­gramme is de­signed for Dubai’s con­sumer-fac­ing tourism and hos­pi­tal­ity pro­fes­sion­als. “Hav­ing the cor­rect knowl­edge and in­for­ma­tion about Dubai is a crit­i­cal part of be­ing able to pro­vide out­stand­ing cus­tomer ser­vice. Dubai Way pro­vides this in­for­ma­tion via en­gag­ing video lessons and ac­tiv­i­ties. Dubai Way will as­sist in de­liv­er­ing ex­cep­tional vis­i­tor ex­pe­ri­ences, mean­ing Dubai will be bet­ter placed to wel­come 20 mil­lion vis­i­tors by 2020.”

He fur­ther ex­plains that the en­tire tourism in­dus­try, hote­liers, travel agents, tour guides, re­tail es­tab­lish­ments, taxi driv­ers, any­one who in­ter­acts with a tourist is en­cour­aged to par­tic­i­pate in Dubai Way. The train­ing is com­pletely on­line and self-paced, al­low­ing part­ners to em­bed the learn­ing within their own train­ing sched­ules.

Had­her shares, “Through train­ing, we are grow­ing the sec­tor, cre­at­ing jobs and grow­ing our econ­omy. Dubai Way will re­sult in a con­tin­gent of best-in-class tourism pro­fes­sion­als, equipped with the knowl­edge to en­sure all vis­i­tors ex­pe­ri­ence a mem­o­rable time in Dubai.”

Nabeel Ejaz, Learn­ing & De­vel­op­ment Man­ager, La Ville Ho­tel and Suites City Walk Dubai, states, “Dubai Way is one of the most unique pro­grams I have come across in learn­ing about Dubai’s cul­ture, her­itage, cur­rent and fu­ture vi­sion. It is a fun-filled pro­gramme equipped with lots of mean­ing­ful con­tent. The us­age of video, sound ef­fects give the Dubai Way an edge from the other pro­grams and most im­por­tantly the par­tic­i­pants leave the sessions more con­fi­dent, knowl­edge­able and more in love with Dubai than al­ready be­fore.”

“As a part­ner this pro­gram makes my job so much eas­ier to talk about the cul­ture and tourism mar­ket of Dubai with the new em­ploy­ees and most im­por­tantly, the pro­gramme is self-paced so the learn­ers can choose on how soon they want to fin­ish the pro­gram,” Ejaz says.

ssa n ad­her

Gen­eral Man­ager Dubai Col­lege o Tourism

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