MICE Mid­dle East fo­rum is back

Cov­er­ing every­thing, from event de­sign and spon­sor­ships to so­cial me­dia, tech­nol­ogy and more, the fifth an­nual MICE Mid­dle East Fo­rum 2017 is set to take place on Au­gust 23. Or­gan­ised by Pin­na­cle Mid­dle East, the event con­nects lead­ers from over 300 or­gan

TravTalk - Middle East - - EXHIBITIONS -

QWhat is the ob­jec­tive of MICE Mid­dle East Fo­rum?

We aim to pro­vide a plat­form where emerg­ing trends are pre­dicted, best prac­tices are ex­plained, some of the big­gest case stud­ies are shared and cor­po­rates from more than 300 lead­ing or­gan­i­sa­tions of this region can in­ter­act and net­work with mar­ket­ing, brand­ing and events ex­perts.

QHow many at­ten­dees are you ex­pect­ing this year?

We have in­vited a del­e­gate au­di­ence ex­clu­sively for the buy­ers, own­ers/op­er­a­tors of the event /MICE in­dus­try – spe­cial­ists like heads of mar­ket­ing, PR and com­mu­ni­ca­tions, brand direc­tors, event, ex­hi­bi­tion, con­fer­ence direc­tors, head of HR, pro­cure­ment heads, travel pro­fes­sion­als han­dling MICE from re­tail, brands, FMCGS, bank­ing and fi­nan­cial in­sti­tu­tions, oil and gas, tele­coms, phar­ma­ceu­ti­cal, real es­tate, gov­ern­ments, agen­cies and as­so­ci­a­tions, NGOs, au­to­mo­tive, event own­ers, event or­gan­iser, health­care and ed­u­ca­tion. Last event was at­tended by 310 or­gan­i­sa­tions, 85 per cent lo­cal mar­ket and multi-na­tion­als with a pres­ence in UAE, and 15 per cent from GCC.

QAre there any spe­cific MICE mar­kets tar­geted?

Our top pri­or­ity is the lo­cal mar­ket of the UAE and multi­na­tion­als with a pres­ence in UAE with a sec­ondary pri­or­ity of other GCC coun­tries and in­ter­na­tional with­out lo­cal pres­ence.

QWhat will the par­tic­i­pants gain by at­tend­ing the event?

All our par­tic­i­pants from del­e­gates, speak­ers, spon­sors to part­ners will ben­e­fit from this event. This event is a great op­por­tu­nity for our par­tic­i­pants to cre­ate vi­tal busi­ness re­la­tion­ships, share ex­pe­ri­ence, ac­quire more knowl­edge and get to know their in­dus­try bet­ter.

From ex­plor­ing the fu­ture of meet­ings and events in the region to dis­cussing cor­po­rate travel, ex­pe­ri­en­tial in­cen­tives and the role of events in mar­ket­ing cam­paigns, the one-day fo­rum throws light on new mar­ket op­por­tu­ni­ties and chal­lenges for the region’s MICE in­dus­try.

QHow in your opin­ion does this event con­trib­ute to the Vi­sion 2020, Dubai?

Dubai’s Vi­sion 2020 fo­cuses on cre­at­ing a com­pet­i­tive, knowl­edge-based econ­omy sup­ported by sus­tain­able en­vi­ron­ment and in­fra­struc­ture. The main fo­cus of the event is to cre­ate and grow a knowl­edge-based com­mu­nity that is well equipped with the lat­est trends, be­comes part of the evo­lu­tion, drives growth for in­dus­tries and in the long run, up­lifts the econ­omy as a whole in align­ment with UAE’s 2021 vi­sion. The re­gional events and MICE busi­ness have re­port­edly been wit­ness­ing a growth rate of 5.5 per cent an­nu­ally in meet­ing at­ten­dance since 2000, led no­tably by the UAE mar­ket. Gen­er­at­ing a to­tal of $653 mil­lion per year, the Emi­rates’ MICE in­dus­try, as per ex­perts, will be ex­pe­ri­enc­ing a growth rate of seven per cent yearly by 2020.

Expo 2020 opens count­less sig­nif­i­cant op­por­tu­ni­ties for ex­po­nen­tial growth, not only for the lo­cal MICE busi­ness but the en­tire re­gional mar­ket as well. By the time the World Expo takes place, the value of the lo­cal sec­tor is ex­pected to sur­pass $1.39 bil­lion.

The fo­cus of the event is to cre­ate and grow a knowl­edge-based com­mu­nity that is well equipped with the lat­est trends, be­comes part of the evo­lu­tion, drives growth for in­dus­tries

Fifth MICE Mid­dle East Fo­rum is cov­er­ing every­thing from event de­sign and spon­sor­ships, to so­cial me­dia, tech­nol­ogy, and more; cap­ti­vat­ing 20-minute pre­sen­ta­tions will pro­vide ac­tion­able take­aways and great net­work­ing op­por­tu­ni­ties within in­dus­try.

ula r ar ano Mar et­ing Man­ager Pin­na­cle Mid­dle East

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